UX Design Mistakes to Avoid When Developing an App

August 20, 2021 | Heather Stugen

The popularity of using mobile apps is increasing day by day across the globe. When you click on an app, it opens a whole new world. From ordering any kind of product you can think of to booking cabs, you can easily find a popular app for such needs.

The app which you see on your smartphone is just the final product of continuous and complex coding. Along with coding several other features are needed for creating a successful mobile app to come into existence.

Importance of UI/UX design

App and web design trends keep changing and an app can become successful only if it can communicate well with the users through its interface. An app can communicate with the users through the user experience (UX) design.

Businesses must build a distinct brand identity in terms of the user experience they provide through their apps in order to stand out. It’s the decisive factor that will determine whether the app is a success or a failure. Utmost caution needs to be paid while designing the application.

UI/UX design is important for an app to become a hit in the digital market. UI (user interface) is the look of certain elements such as the size of fonts, colors, etc while UX (user experience) is the overall impression a user gets during and after the interaction with an app.

Now let’s look into the common UX design mistakes you should avoid while developing an app.

1. Poor compatibility with other apps

Your app is not going to function in isolation. A smartphone is jam-packed with different apps and functionalities. You should make sure that the app works seamlessly with other apps as well as the device.

At SDI our award-winning app and web designers can ensure that your app will run smoothly in the presence of other applications and also provide users identical experiences irrespective of the screen sizes. We can help create engaging user experiences for all your customers.

2. Complex interface

The consumers of today live a fast-paced life and they need solutions that work quickly. The UI of an application should be simple and intuitive, with only a few steps required to reach any point along the user’s journey. Unnecessary and confusing touchpoints will ruin UX and might prompt the user to uninstall the app. Users will instinctively abandon anything that is too difficult for them to navigate.

A leading app UI design company like SDI makes use of the best visual imagination and various color codes to deliver the message. We maintain simplicity without compromising on intuitiveness and functionality.

3. Bloating design

Avoid bloated design because there should be no clutter. Only meaningful content should be added. The design process should enable your product to deliver a high-quality solution and should not be crowded with unnecessary features.

By creating a user journey map, our team of experts always visualizes the product through the eyes of the user before designing the product.

4. Typography

A good UX design is characterized by both font and style consistency. Always choose a readable font. Do not go for low contrast text as they may not render correctly and several readers may find them unreadable. Optimize your typography to increase accessibility to your users. You can also use carousels so that users can view more information at the top of the page.

5. Poor app architecture

A common UX design mistake that developers make is to give the aesthetics of the app more importance than the flow and architecture. This should not be the case. The app’s basis is more crucial than its appearance. Creating an app architecture before entering the development stage is important.

We always map out the user flow as well as the structure of the map before taking care of the aesthetics. The industry requirement and consumer’s desires are always kept in mind while making the process flow.

6. Poor first impression

If the app fails to impress the users the first time, there is a slim chance of it becoming successful. The majority of users end up abandoning an app after three days of downloading it. So it is important to have the right onboarding experience.

In some cases, a detailed mobile app onboarding process may be necessary to explain all the features if the app is a complicated one. Ensure that the onboarding process does not take too long. Don’t overwhelm the users with a lot of information. Always pay close attention to how an app behaves the first time it is opened.

We always ensure that proper beta testing is done to clear all the initial issues a user is likely to face.

7. Imitating the competition

It is a very bad idea to copy your rival. Your app should be unique to differentiate itself from the competition and to gain an edge. If your app doesn’t give anything new to the customers shared by your competitors, you are not giving them any good reason to buy from you. You really need to think out of the box and offer something unique. That is not to say you can use other apps for inspiration but just make sure it’s not a carbon copy.

We can build something new with unique features that are sure to be loved by your customers and give a competitive edge to your app.

If you want to create a mobile app, SDI is one of the best options you can choose. We are highly respected and follow the best UX design practices. Our team has created sophisticated apps that have processed over $1 billion in transactions.

Partner with us and we will create the right app for you. Call us at 408.621.8481 or email us at team@sdi.la.

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