You’ve probably spent a good amount of time and effort taking your business online. Your website has been designed well and you are pretty proud of it. Now the next important thing is that you want visitors to actually come to your site, which in turn will lead to more sales. After all, that was the reason for building the website in the first place. Certain basic principles will have to be followed to increase the number of visitors. Here are some of the most important ones: 1. Good search engine optimization Never ignore your own page SEO. This helps your website rank higher in search engines and will bring in more traffic. You can follow a lot of best practices such as making good use of meta title and meta description titles, wrapping web page content in proper HTML elements, using subheads properly, and having a lot of internal links. SDI has got some of the best SEO guys with a lot of experience. You can always contact us and our team who knows all the tricks to attract traffic. 2. Mobile version of the website It is estimated that more than 65% of internet users like to order products and services from their mobile devices. This is a huge audience that you don’t want to miss out on. Deciding to do a mobile version makes a lot of sense. This can be a separate version or an adaptive version of your main site. You should make sure that all your posts and content are AMP-specification ready as well. 3. Focus on long-tail keywords Long-tail keywords account for a majority of web searches. They are more specific and less common. A visitor who finds your site using them is more likely to make a purchase. So a lot of focus should be on creating long-tail keywords. 4. Good content Make sure that your website carries high-value content. A good quality blog is a must for attracting organic traffic. If the blog has relevant and interesting content, chances are high that the visitor will perform the targeted action. They may even share your content thereby promoting your site. Infographics, news, information materials, anything which will help attract visitors and encourage them to make a purchase can be published. You can also invite people to blog on your website and do the same on other sites. This can bring new visitors to you. Also, you could promote your blog through social media. 5. Regular content updates Content should be updated regularly. There should be no outdated or false information on the website. Working with new keywords can attract traffic from search engines. 6. YouTube marketing YouTube is a great resource to help popularize your website. The visual medium is quite powerful. You can create useful videos and tutorials of your services or products. Create high-quality content which creates a lot of value. Be sure to link it to your website in the description. There are several innovative ways to create content for YouTube. You can create live events which encourage the audience to get involved. 7. Social media marketing Social media is a useful platform to drive traffic to your website. You can create a group with potential customers and publish information about your products, offers, discounts, new arrivals, and other related content. Make sure that the posts are interesting so that it encourages visitors to actually make a purchase. The subscribers will also share them if they find them useful. You can use all of them be it Facebook, Twitter, or Instagram. Answering questions on Quora, a Q&A network, about your products is another good way to attract traffic. Always link to your website whenever it is relevant. 8. Competitor analysis Always keep researching what your competitors are up to. There are various tools available such as online services, questionnaires, newsletter subscriptions, analysis of social network groups among others to keep yourself informed about all the events and new products being launched by your competitors. These can be used to improve and update your website periodically. 9. Email marketing Using email marketing you can generate leads for your website. This is a traditional method but quite effective. Create a list of whom you would like to send updates and offers. Be careful not to bombard them with emails. A good email with a compelling offer is sure to attract many visitors to your website. SDI has developed numerous SEO and user-friendly websites for several leading brands. We not only create but also market them and we have been very successful at it. To update and market your website, contact us at +1.408.621.8481 or email us at team@sdi.la. Our developers and SEO specialists will get the job done right away.