3 Ways to Growth Hack your Tech SMB or Startup

September 26, 2016 | Rob LaPointe

As an app, website, and software company, we are ideally placed to see how each tool in the tech arsenal is used across a huge variety of industries. After about 20 years in the business, there isn’t much we haven’t seen.

Our experienced, garnered from global corporations to startups to simple entrepreneurial investments, has granted us the ability to grow businesses of any size. But if you’re new to the tech world, it can be hard to see why or how an app, website or software program can help grow your SMB.

To remedy this issue, we thought we’d take a brief look at what each tool can (broadly) do to grow your enterprise venture.

How a Mobile App can Grow Your Business

Let’s approach this from 2 angles: internally and externally.

1. Internal: One thing that September has made clear to developers and market watchers alike is that the office is going mobile. Nougat is definitely emphasizing mobile workforces. Android has made it easier to multitask on writing documents on your phone to responding to multiple emails. iOS 10 seems to be headed in the same direction. What does this mean for your SMB? It means that your employees can work on the go, from home, remotely, or wherever else they need too! It also means that you can keep tabs on your company through real time data analysis on the go.

2. Externally: While apps like Pokemon Go are obvious money makers, there are thousands of apps out there with high revenue potential. Apps for games are almost always profitable, and require little investment. The VR App industry is undergoing exponential growth and will only continue to do so as more VR platforms like DayDream drop. Maybe working with consumers en masse isn’t your thing; plenty of other businesses out there could benefit from a mobile app. Field Technicians (think PG&E or Verizon), healthcare, home repair. A mobile app can grow your business by keeping users engaged, selling subscriptions (especially for business to business apps), and driving in-app purchases.

How a Website can Grow Your Business

Websites abound. There is literally a website for anything, big, small, in between. But that’s because the internet connects entrepreneurs to the largest pool of potential customers in the world. Additionally, you can easily target users on the individual level, or on a much grander scale.

For instance, if you owned a store that sells outdoor sporting equipment 30 years ago, your clientele was locals. More than that, it was locals who were interested in outdoor sporting equipment. Today, a website allows that same company to reach outdoorsy folks down the street, across the country, or on the other side of the world.

Even if you aren’t in the outdoor sports retail industry, websites can help grow your business through better awareness. If you have a website, your brand’s awareness will grow. Even when done by an amatuer, a website will introduce your business to people who would never have heard of you.

When done by an expert web development company, following the best methods in the industry, well…Better organic traffic, faster load times, improved conversions from visitor to user. Good news for you – SDI is one of the best web dev companies in Silicon Valley. Read more about how to create a robust website in PHP here.

SDI even builds more robust Content Management Systems to help manage all of the new user accounts you will get. From Real Estate Loans offices to promotional websites, our developers excel at writing robust code that perfectly suits your needs. Plus, our search engine friendly content is sure to raise your brand’s awareness so you don’t fall through the cracks.

How Custom Software can Grow Your Business

Custom software often gets neglected on a list containing apps and websites. Which is totally unfair; custom software is possibly the best tool for any SMB, startup or global corporation. But unfortunately, custom software just isn’t as sexy.

Again, we cannot stress enough how useful a custom software infrastructure is for the healthy management of any company. While apps and websites are (usually) direct revenue generators, software works differently – though the clever entrepreneur makes a SaaSPaaS platform that can be sold to competitors!.

More importantly though, Custom software works by saving you money through better organizational communication and improved human resource management. But the single most important advantage that a custom software program provides a business: Better Big Data analytics.

Businesses and organizations generate a huge amount of data. CEOs and business owners knew this long before computers. But computers, or rather more appropriately the coding behind the computers, have finally given us the capability to collect and act on this data.

SDI’s robust software programs are designed to take advantage of this reporting capabilities. Useful and industry-specific Key Performance Indicators, real time data reporting, actionable metrics; the whole nine yards. We know how to create successful data-crunching software that puts you in complete control of your business.

Silicon Valley’s Tech Development Company

No matter if you need an app, website or software to grow your Startup or SMB, SDI is a premier development. We specialize in helping Enterprise ventures grow, improve sales, and make money. Give us a call at 408.805.0495/408.621.8481 – or click to contact us!

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