Setting Up New Business – A Manifesto for Entrepreneurs

Global Economic conditions remain challenging and setting up a new business in this competitive arena is no easy task. Formulating your new business ideas and striking success on your own requires high level strategic planning and leveraging solutions effectively to make your business stand out from competitors. Here are some important key ideas and important facts to be considered when setting up a New business.

Business Idea & Planning:

A business idea is where you start from before setting up the actual business. Successful business stories emerged from brilliant and innovative ideas. So start researching your business ideas, incubate it and analyze the top-bottom economics of it.

Developing a strategic plan for your business concept helps to streamline your vision and direction towards success. Financial planning, human effort planning, technology planning and funds planning are the best examples which have more impact ratio over the success of the business globally.

Registering your Business Legally

Make a decision over the legal structure of your business. Register your company name, apply for required licenses, complete the tax formalities and file for trademark protection if required.

Branding

Start planning your branding and promotional activities once you are done with planning. The most successful brands across the globe have unique branding stories and concepts. Tagline, logo, and marketing captions have a ton of roles to play with your business brand equity.

More than 75% of Consumers start their search by Search Engines. Thus, online presence has an intensive role in marketing concepts. It’s already a proven concept that irrespective of the business type and model, launching a professional website can double your ROI and provides you with better customer conversion rates. Even we at SDI have powered 400+ of our clients to drastically increase their revenue by powering their online presence through award winning innovative website development.

Social Media branding helps in targeting a specific audience or customer that is more likely to be interested in your business. That’s why leading companies and nurturing startups invest heavily in social media promotions.

Give your Customer the Best Experience

Your customers are the single greatest asset to your business. They look and demand quality in the services that you deliver. Thus it is highly significant to stretch your business adaptability to match their needs and expectations.

Technology, the concept behind success stories for multiple brands has a never-ending impact over customer experience globally. The customer-driven technology approach is trending in 2017, where top notch software development companies like SDI have been involved in creating high end customer value through innovative software development services.

Finance & Taxation

Plan your financial and taxation aspects effectively to avoid risk curves. It is of the utmost necessity to keep track of each and every penny that you invest in your business and ways to maximize your tax benefits.

The technological evolution has paved the way for making finance and tax concepts easier than ever. There are apps and software that can help you get the best deal on taxes and automate your accounting for better financial management. We at SDI have leveraged technology and helped our customers to build their own tax preparation and Financial Management apps.

Managing your Day-Day Business Efficiency

Keeping your business in control is the die-hard task for any Entrepreneur. Efficient use of resources is an important aspect for business sustainability. Prioritizing operational capabilities based on the needs of the customers ensures a high level of operational efficiency.

Leveraging Technology is the perfect choice to improve you business efficiency and increase your revenue. Managing your sales, customer relations with a CRM, centralizing your human resources (both strategic and operational levels by a HRM/Payroll software), and a project management systems could certainly help you in achieving additional operational efficiency for your business. SDI is a pioneer for end to end IT solutions offering innovative and cutting edge solutions for more than 200+ clients to improve their business efficiency through CRM, ERP, Project Management Software, and App development.

All Set & Working Fine? Then Go MOBILE

In today’s digital era, a great mobile strategy is vital for any business. Smartphones intense impact over business has been highly recognized in the last few years and numerous entities have changed to the GO MOBILE strategy to be in the race. So it is better to adapt yourself to the competitive scenario by developing a high performing mobile app with a superior user experience.

If you are looking to leverage the best technological practices and concepts that will help you to streamline your new business and boost your competitive advantage? Contact the technology experts at Software Developers India (SDI) for all your IT needs. Give us a call at 408.802.2885/408.621.8481 – or click to contact us today for a free Consultation.

Mobile App Design and Development – Tips and Myths

The mobile industry certainly goes through rapid changes each year, as new devices launch, platforms are tweaked, and app trends rise and fall. Perhaps, the mobile app development scene continues on, but perhaps it has transformed to the next level while you weren’t looking? Let me share the common app development myths that you can forget about for 2017

1. Mobile apps are relatively low in cost

Even though mobile app development does benefit from really stellar SDKs and knowledge-bases which helps streamline the process, not every mobile app is going to be cheap. Great & innovative ideas require huge & versatile backend and logistical support. Business apps notably tend to be more complex than their face-value suggests, considering things like admin capabilities, security, analytics and other behind-the-scenes elements that are important to business apps.

That being said, app development can be a surprisingly affordable way to bring an idea to market, it all depends on the complexity of the idea. Consumer apps which use common functionalities but combine and present them in innovative ways can often cost less than $10,000 start to finish—but you can’t always rely on that. You’ll need to approach multiple mobile app development companies to get their quotes and research their capabilities to get an accurate understanding on what they can do with your specific idea.

2. Launching the App is just enough

So, you have completed development and launched the app. It’s live, and working, you breathe a sigh of relief and sit back. Do you think that you are done here? Nope. Featured apps like Uber didn’t get where they are by sitting on their hands. People think that an app is a passive income generator, but it requires more effort than you might think.

There are a lot of things you can do after launching to make it a success. There will likely be bug-fixes, promotions, updates, & not to mention your marketing efforts (which I’ll get into a bit further down). When new OS updates are released, you’ll need to reiterate development to stay optimized. Based on the design standards change, you have to make tweaks to stay modern. None of these tasks will be particularly painful, but just know that app ownership won’t always be a hands-off joyride. Don’t worry though, if you have the right development team, they’ll help you through everything.

3. iOS – the only platform

While iOS is a great starter platform for new ideas, it is not advisable to ignore other platforms since iOS isn’t the only platform that commands a good chunk of users. Android is certainly a must, and for many markets. There are so many different devices which makes it a little difficult to develop on but regardless it should be considered when developing an app. If you are on a strict budget to start, iOS would be the best option for your initial release, but if you want optimal & streamlined growth, you need to go for Android ASAP.

4. Mobile optimized website is enough for my Business

Having a mobile friendly website is the minimum requirement for any business in 2017. Having this is vital, but it won’t put you ahead of the competition anymore. If you want to get a bit of an edge, mobile apps can provide much greater flexibility with access to the fantastic onboard hardware in modern phones. They are also faster, more user-friendly, easier on batteries and data plans, and more accessible to users.

5. App features is proportional to App success

Mobile apps are pretty well ingrained in our society, and they do a lot of different things. It can be easy these days to see all the cool stuff being done by other apps and get caught up in a desire to cram your own app with all kinds of stuff. However, this really isn’t ideal. Adding too much to the app will just overwhelm the user experience, making it harder to teach new users and acquire a strong following within your niche. There are some apps around nowadays that have tons of functionalities and are quite successful, but keep in mind that these apps grew over time, they didn’t start out so stuffed with features.

6. App store marketing will do the rest

It’s true that app stores are an absolute godsend for distribution, and the built-in marketing can be great; especially if you manage to get featured by the editors, or make your way onto a trending list. But outside of those avenues, you’ll be competing with a lot of other apps for exposure, so you should take steps to gain awareness elsewhere. Social media, blogs, review sites, events, and more can all be amazing opportunities for marketing your app—jump on those opportunities, because your app deserves every little boost you can give it.

Turn your Killer App ideas into million dollar business with the Global Mobility Experts

Is 2017 your year? Software Developers India is here to help your mobile app ideas get transformed into game changing Business. Meet our Mobility specialists today for a free quote. Give us a call at 408.802.2885 or email team@sdi.la to learn more about our app design, development and marketing services.

Fintech Startups – Investment Money is Rolling In

FinTech is the (terribly named) intersection between tech and Financial Services. While this new industry has been growing for awhile, it became a real big deal in 2014, 2015, and more recently, 2016. Most notably, investment in FinTech saw a 66% rise from 2014 ($12 billion) to 2015 ($20 billion).

Why is there such a fervor behind this burgeoning market? First, there’s the obvious: technology, specifically AI and Machine Learning, can massively increase the revenue stream of any business. AI is simply better at identifying, analyzing, and profiting from trends. Honestly, if a business isn’t using some sort of software with AI, they are missing out on a big potential. If your SMB is one of these, reach out for more information.

But more to the point, technological advancements that will be introduced into the US banking system over the next few years may result in a catastrophic damage to old-school banks. This represents a significant challenge that the US financial system will need to overcome in order to continue being successful.

Enter technology, legendary disrupter. There are two kinds of tech startups: the first is the SnapChat’s and Instagram’s of the world. These are companies attempting to offer a brand new service, something that we haven’t really seen before. The second kind are like Jet.com, which was recently purchased by Wal-Mart for $3 billion.

The second type of startup is probably the more common (at least for the startups with which we work), but the starting point is essentially the same – as it is for all businesses. There’s a problem, and there’s a solution (i.e. the startup). So whether the end goal of a Startup is to be bought up for billions, or to trail blaze new paths through the financial world, there are a few key elements that should be included in a FinTech business plan.

Our experts have identified 3 of what they consider the most important for FinTech Startups to attract Venture Capitalists. Let’s take a closer look at what those are.

Security

Obviously, when you’re handling highly sensitive personal information such as financial details, security is of the utmost importance. Investors won’t even bother to hear an entire business plan if a pitch doesn’t highlight security upfront. Think about it – a data breach for a company dealing in potential trillions is a death knell for a Financial Services business.

This doesn’t mean just preventing Man-in-the-Middle attacks and other hacks. A recent slew of articles points to a rapidly arising target market: the Baby Boomers. While some of the hype maybe just that, there is some data to back up this assertion; after all, Baby Boomers have (hypothetically) more fluid cash to invest.

Unfortunately (and no offence to the Boomers out there) this also means a FinTech Startup needs to protect those who aren’t even remotely tech savvy. This by no means includes all or even most baby boomers, but Fraud through simple deception is a real problem and must be addressed.

Additionally, Baby Boomers aren’t the only ones at risk; plenty of Millennials gave to a certain Nigerian prince. In fact, there is data to support that Millennials are more likely to be scammed online. So protection from common schemes like a Tech Support scam are as essential as measures against outright hacking attacks.

Disruptive

As a tech company, we hear this word a lot. To the point of annoyance, if we’re being honest. But the word does effectively convey Tech’s ability to overthrow and replace old systems and ways of doing things. VCs and Angel Investors (who tend to invest more in early “Seed” stages of a startup, where VCs are more likely to invest in Series B and beyond investment rounds) like companies that are disruptive, so this needs to be a key part of a FinTech Business Plan.

Why do Investors love disruptive companies? Simply put, disruption causes opportunity. For the startup with the right plans and ideas, this could mean potential billions in cold hard cash. So, to attract investment, a VC pitch needs to highlight why the featured Startup provides a new and innovative approach to delivering traditional financial services.

Communication, Clarity, and Honesty

This refers to more of a guiding principle than a specific item to include in a business plan. Investors are, broadly speaking, exceptionally smart people. More importantly, they are smart people who’s sole job in this world is to figure out when people aren’t being forthright. Chances are, they’ve had more exposure to FinTech business plans than any one startup founder. Sure the founder has lived and breathed their Startup’s industry.

But VCs see hundreds (or more) startup pitches every year. So the chances are that they know what the numbers should look like. In other words, they know how to sniff out a rat, so a business plan should be a frank appraisal. Honesty will behoove the supplicant here. To do this adequately requires a lot of data, frequently more than can be conveyed in a simple pitch. This is why we tend to recommend building a website pitch. This is basically a standard pitch, but on a website. This allows you to provide a URL for investors to look at later, where they can not only find the pitch, but deeper pages with more details and delicious data.

Want to learn more about all of the information discussed today? Give us a call at 408.802.2885/408.621.8481 – or click to contact us!

The Next Big Thing in Wearables: Health

Gadgets and their associated apps have been around for awhile now, but the real movement in the field lies in a place most would never suspect: HealthCare. Some astute individuals (and readers of our blog) are aware of the big changes at the intersection of health and tech. Everything from software to manage private practices to apps that connect doctors to remote patients have been revolutionizing how healthcare is delivered.

More than that, the rise in popular wearable gadgets that track health and fitness point to just how useful technology can be in improving not just healthcare delivery but the effectiveness of Doctors in general. Devices like microscopic robots that can clear arterial plaque and reduce the risk of heart attacks are now saving lives every day. Other robots can literally examine a GI tract from inside a human body.

Look, as a tech company, we love science fiction. It’s kind of in the blood of most tech developers – after all we got into this biz because we love out of this world technology like transporters and warp speed. But here’s a secret: it’s barely fiction anymore. We are living in an age of rapid technological development, one that is changing the world around us faster than most of us can even track.

While we love technology, we are an enterprise oriented small business. So we are always looking for the business opportunity in any situation. In the world of Gadgets, it’s in Health Care. And while we don’t personally build hardware like the aforementioned microscopic robots, we do build the interfaces – and, more importantly to most startups, we know how to build a pitch deck for Venture Capitalists.

Step One: Identify the Problem and Provide the Winning Solution

All businesses need a problem to solve. That is the basic premise of any enterprise: here’s a problem, here is the solution. The medical field is no different. That being said, there are generally more than one fix to any given issue. So Venture Capitalists look for the solution and the money making startup.So the first thing any startup is to nail down exactly what solution is provided – and why it’s better than other solution out there. This requires extensive research into what the problem is, but more importantly it requires data to back up the assertion that the solution presented is the best.

Of course, ‘best’ is an exceptionally subjective term. Depending on what metrics are being used and what questions are being asked, the term best can be applied to multiple businesses. Luckily, the subject today is achieving investment, which means there is a identified target audience, with known preferences.

Step Two: Cultivating Your Audience

To be crystal clear, we are not advocating lying to attract Venture Capitalists. What we mean by saying that there is a target audience with known preferences is that a pitch can be tailored to fit their needs. Specifically, this means highlighting data that supports the hypothesis that the provided solution will generate revenue.

VCs want to make money. There is nothing wrong with this, and it’s usually inline with the thinking of most startup founders. In other words, a winning VC pitch deck focuses on numbers pointing to the sustainability and money making potential of a given startup. Worried about what are the right numbers on which to focus? Don’t – just contact SDI. and we can help you establish the right metrics to attract the VC investment needed.

Step Three: Presentation

Here’s the hard cold truth: when it comes to a pitch deck, the numbers can point to potential billions to be made. But if it is presented in an unattractive way, attracting investment will be nigh impossible. Design is more than just making a pitch deck look pretty, it’s about communicating a point effectively.

Design, whether it is UI/UX design or designing the perfect automobile, always boils down to clear and effective communication. The whole purpose behind design is to convey a message, to tell an audience what they need to take away from a particular experience. VCs are no different.

The trick to creating a perfect VC pitch deck is to display the problem, the best solution (i.e. what the startup is offering), and why that solution is not just effective, but sustainable and revenue generating. The last piece of advice we have to offer is that dishonesty and data manipulation are always a bad idea.

Most VCs are exceptionally smart – and far more worldly than the 20 something startup founder. They can smell a liar from a mile away – in fact, it’s kind of the job of a VC to ferret out those startups with potential and those who are just making crap up. Plus, bad data hasn’t slowed down too many startups in this day and age. The money lies in the number of users and the rate of engagement. Most VCs are willing to forgive some poor estimates (occasionally!), as long as there is god potential for user engagement.

Want to know more about attracting Venture Capitalist firms? Give us a call at 408.802.2885/408.621.8481 – or click to contact us!

Silicon Valley: Where Dreams Come True

For many of us at SDI, Silicon Valley is where we call home. Not is it our home today, but for most of us, Silicon Valley has always been home. We’ve watched this little valley grow from that place near San Francisco, to a globally recognized place, a place where millions flock to turn their dreams into a reality – our founder included.

While some changes are less than ideal (seriously, $1800 for a studio apartment AND 3 hours of traffic to go 3 miles???), others have been nothing short of astonishing to watch. Growing up, the idea that our area would be the place where people go to make a name for themselves, to change the world and their own destinies.

Today, we want to focus on three specific instances where entrepreneurs have gone and created businesses that are truly astonishing. And we don’t mean the small potatoes here: Smart Homes and AI for businesses are cool and all but we’re talking about things that seem like they’re straight out of a Science Fiction novel.

Flying Cars

Roads? Where we’re going, we don’t need roads.” We’ve dreamed about it since the 50s. We’ve seen it portrayed in popular TV and Film, from the Jetsons to Back to the Future. We’ve been teased and lied to, But today, it’s really here. The first in what is (hopefully) a long line of Flying Cars. Yea, you heard me. Flying Cars.

Kitty Hawk, a Silicon Valley Tech company, just recently debuted their first prototype. While still a rough version of what the end product will look like, it’s still a big leap over previous attempts. Kitty Hawk isn’t the only startup looking to crack this nut: companies in Silicon Valley and around the world are all trying to be the first company to create an actual, commercially viable Flying Car. Take that, Google Car.

And this isn’t just a pipe dream chased by a few outsiders. Some of the richest people in the world (plus the entire government of Dubai), including aforementioned Google Co-Founder Larry Page see real potential in the burgeoning market. More notably though, is the interest shown by industry-leaders in the Aerospace business, including global giant Airbus. While the idea sounds crazy, and we’ve been led on before, this market is probably going to explode. Strike while the iron is hot!

Cloaking Devices

See, the thing about blog posts like this is that every item is fun to research and even more fun to discuss. Talking about real life cloaking devices brings out the fangirl and boy in all of us. But we have a confession: this new tech is only in the proof-of-concept stage. It’s not even technically a Silicon Valley Dream come true.

But it’s so cool!!! Plus, where else in the world does the technology, brainpower and the ability to dream up crazy stuff come together as well as they do here? This newest development in Cloaking Technology is considerably smaller (and more commercially feasible) than previous iterations. But what’s the market here? Well, the Romulans insisted on the Treaty of Algeron for a reason.

The Military applications of being invisible are clear (pun very much intended), but there are other applications as well, such as home security. Image how valuable a safe cloaking device would be to the right buyer? This technology is still decades out and very much in the early stages- think the Wright Brothers just figured out how to build a plane that might fly, eventually, early stages.

HoverBoards

It seems like the theme of the day is Back to the Future today, but it’s not our fault that they were so on the nose. Silicon Valley-based startups like Hendo are creating Marty McFly style Hoverboards that are pretty much the coolest thing ever. I mean, they’re no self-tying shoes, but the applications of such technology may catapult us into what is truly a SciFi-esq world.

The power of Magnetic Field Architecture (MFA) will almost definitely be harnessed by the larger transportation industry in general. Within a few decades, technologies such as hover cars and even hover boots (a kid can dream!) may be common place. But more than cool boots, MFA will likely be used to create buildings that can respond to earthquakes and other natural disasters that often plague our world.

Out of all of the technologies on this list, MFA may very well be the only one that can save potentially millions of lives. Furthermore, we don’t really know the full extent of this technologies power. The potential disruption MFA poses to the way our world is structured is substantial; in other words, this technology is likely to be a trillion dollar industry within 50 years. At the outside.

SDI doesn’t build HoverBoards. But we do know how to create successful tech enterprises, from creating a digital brand to attracting funding from Angel Investors and Venture Capital Firms. We help startups find or develop the tools they need to survive in this competitive and rapidly evolving world.

Want to talk more? Give us a call at +1.408.802.2885 / +1.408.621.8481 – or click to contact us!