Build a VR app for Pain Management

The US is currently in the throes of an opioid-addiction epidemic. All across the nation, millions of adults are battling this awful addiction. The mortality rate of white men rose sharply – for the first time in modern history in a modern developed nation.

The worst part of this is that it generally starts with someone being in exceptional, chronic pain and a doctor trying to help manage said pain. Unfortunately, the pain relief opioids provide does not last for as long as it was originally thought; this led to accidental abuse of opioids and, eventually to addiction.

While we are now aware of this issue, pulling or controlling the prescriptions with more rigor has led people to turn to street opiates; and, for the first time in decades, we’re seeing the rise of heroin addicts.

But what if all of this can be avoided? What if it’s not necessary to even prescribe opioids at all? It seems like the solution has arrived: Virtual reality apps.

In the last few months, we’ve seen the rise of VR and AR apps for all sorts of things, but one of the coolest things we’ve seen is the rise of VR apps that actually help people manage chronic pain, without the use of drugs.

More importantly, clinical trials and extensive research on the first of these initiatives show that they work, and work well. Recent research shows that the use of such apps can dramatically and effectively reduce chronic pain. In other words, this isn’t just some okey get rich scheme – the concept has been tried and tested by medical professionals. And they’re saying it works.

Notably, this is different than just a year or so ago. Once VR tech took millions just to build the lab. Now a VR app can be built for a few thousand. In 2014, nearly 20 studies showed that the pain relief was not long term. In 2015, many hospitals were extremely leery of VR-based pain relief tech.

Today, Apps like DeepStream’s Cool! are being used in some of the biggest hospitals in the US. This is the future of Pain Management folks. Virtual Reality provides a whole array of tools to help people fight back against ongoing pain, from injuries of all sorts. With DayDream to be released in the next couple of weeks, now is the time to launch your own VR app for healthcare.

We’ve known for a long time that pain is heavily influenced by a person’s state of mind. If a person is in chronic pain, it becomes a way of life. It raises stress, which in turn creates more pain. In fact, there are decades of research is what is known as psychosomatic pain, or psychological pain (like PTSD) that manifests physically.

It’s also known that the human brain can actually cure many ailments, diseases, and manage pain. One such phenomenon is known as the Placebo Effect: a patient is given medicine to help manage pain or an affliction; what they don’t know is that the meds they are given are sugar pills (not medication at all). All the same, there is generally a percentage of test subjects who report a decrease in pain.

Ready to build your own VR app? The money is there: by 2025, Goldman-Sachs predicts that the VR app industry will generate $95 billion annually, and $5 billion of that will be generated by apps for healthcare. Contact SDI today to build your own app in 6 weeks or less.

For those who need some inspiration, let’s take a look at some of the coolest VR apps and technologies for Pain Management.

FirstHand: SnowWorld

This amazing app transports the user to a world of snow: penguins, mammoths, snowballs – the whole 9 yards. Meanwhile, doctors are treating the wound or wounds of the user: cleaning, bandaging, etc. The case study? A victim with nearly 20% of his body covered in burns.

For a burn victim, treating and cleaning wounds is an excruciating process. So painful that it frequently causes psychological damage. Unfortunately, it is absolutely essential. Burn wounds are easily infected and can kill a victim if left untreated for any length of time.

SnowWorld’s virtual world of Ice transports patients to an entirely immersive world, including a very large field of view (at least 60 degrees) to fully immerse the patient. Additionally music is played:

SnowWorld puts Pixar-like animation to medical use in a virtual video game that relieves the pain of burn victims. Try it. It is completely absorbing to pelt woolly mammoths and penguins with snowballs while your ears are filled with the irresistible strains of (Paul Simon’s) Graceland.” – The New York Times

Not only are patients reporting less pain, but a FMRI provides concrete proof that the brain is feeling less pain while in SnowWorld. Basically, this app emphasizes “mindfulness” and “relaxation” to convince a patient’s brain that they are not experiencing pain.

DeepStream VR: COOL!

Cool!, based on the DeepStream VR platform is similar to SnowWorld, but more of a game. Users are capable of controlling how immersive the experience is, the experience is ongoing, allowing a patient to stay in as long as needed, and (like SnowWorld) uses biometrics to help patients to enhance the “mindfulness” techniques.

And it seems to be exceptionally effective. Here are the numbers, taken from DeepStream’s own website:

♦ 48 hours of effective pain relief; for comparison, opioids are generally effective (by label) for 12 hours and more likely actually effective only for 8 hours;

♦ About 70% of users reported less pain while in the VR world;

♦ And about half reported a decrease in pain right after they finished the treatment.

While the website also stated that with the newest version of Cool! patients had no issues with nausea or headaches, a common problem associated with VR apps and worlds. This is frequently caused by “Retinal Binocular Disparity” (RBD). RBD is basically what happens when each eyes perceiving a single image, but in an uneven or unequal way i.e. poorer vision in one eye.

It’s caused by all sorts of things, and isn’t solely relegated to the world of VR; it can happen just by having a significantly better vision in one eye than the other. Fortunately, as a VR app development company, our team knows how to mitigate RBD to make the VR experience more enjoyable (and less vomit-inducing).

Build Your Own HealthCare App for VR

Want to make it rich with your own virtual reality app for Daydream, Android, or iOS? Give us a call at 408.802.2885 / 408.621.8481 for all your virtual reality app development needs. You can also click to contact us!

How to Make Money with an Emoji App

As an app development company, we obviously care a lot about the hottest app trends out there. We’ve written about everything from apps like Pokemon Go to monetization strategies for apps of all kinds.

This post will cover yet another area where you, as an app entrepreneur, can make some money.

Today, we’re going to be talking about how to make a good emoji app for Android and iOS – yep, those symbols that are quickly becoming a lingua franca of the teen and 20 somethings out there.

Emojis are growing with a rapidity that is a bit off-putting – if you’re anywhere near my age, you’re barely able to text someone. The idea of learning another language – and this one pictographic – is unsettling at best!

But part of being a good entrepreneur (one who has run his own tech business for going on 2 decades) is recognizing a good market opportunity when one is staring you in the face. The cold truth of the matter is that the Emoji craze will only grow more intense. Which, as any savvy business person can tell you is damn good news.

An Emoji App is especially useful to the serial entrepreneur. The ones who want to invest some cash, make a great product, and get out! This requires a great app exit plan (we can help there too!) but for the entrepreneur who doesn’t like to be tied down, an emoji app is a great option.

The best Emoji apps are representative of a type of app; apps that are extremely popular, but only for a brief time. This doesn’t mean that there isn’t money to be made or that you should avoid them.

In fact, these apps are great for a quick ROI. Even better, with the proper monetization strategy, you can make a good ROI.

It also means that you need a good exit plan.

Basically, an app exit plan is something you put place before you even launch your product. Your goal? To build the app quickly, get users, and then sell it!

Believe it or not, this is an actual, viable monetization strategy!

Large companies love to buy up startups to take advantage of their ingenuity and popularity. Just look at Walmart’s recent multibillion-dollar acquisition, Jet.com. This company started just about 2 years ago – and the CEO just became a billionaire overnight!

These types of apps are easy to build – which means inexpensive and time-efficient. If you’re anything like me, low costs, quick turnarounds and a large market all are music to your ears! So let’s take a look at how to make money making popular app

Market Research

As with any enterprise venture, the key to success is research, research and more research. Market research tells you about the competition, which is important. Knowing how the competition works let’s you develop a hook – something different than everything else out there.

A hook can be any number of things. It can be a unique feature like emojis that are focusing on a single thing, like Pokemon Emojis. This requires several levels of research:

1. First, you need to see what’s popular right now and figure out how to capitalize on it. This is why something like an emoji app works especially well here. With as easy as it is to build an Emoji app, you can easily capitalize on trends. And it’s easy to update, so you can keep taking advantage of popular trends.

2. It can be something unique that your app offers that another doesn’t.

3. Finally, you could do something exactly like the competition – but better. This may be the hardest of the 3 because even with the awesome coding our developers do you’re still working on the popularity of another app. But if you can pull it off, it also has the biggest payoff.

But market research is about more than studying what the competition is doing wrong (or right). You also need to study your target population – what do they like? What do your potential consumers want in an app? Spend time (and a lot of it) figuring out your market.

Monetization

Now we get to the meat of the matter: how do you make money with an emoji app? Anyone familiar with an app is also familiar with the fact that most are free.

So how in the world do you make money off a free app?

Well you can’t charge to download or even signup for this type of app.

No matter how small your download fee, people will choose a different option. This isn’t to say you can’t charge for apps. But in order to do so, you need to build an app that is needed which requires more time, investment, and dedication.

Emoji and other trendy apps are not something that people will pay for.

But believe it or not

The app economy isn’t about sales. It’s about downloads and active users.

Let’s go back to our example of Jet.Com: the company wasn’t profitable and wasn’t expecting to make any money for a few years. But it has a ridiculously high number of active users – which companies who buy startups love.

However,

You can still make money with a trendy app before selling it to a larger corporation. Ad modules put a decent chunk of change in your pocket, enough to keep the lights on and even make some money back (though nothing to write home mom about). But for this type of product, you want to be pushing in-app purchases.

For an emoji app, your best bet would be to push new keyboards with new emojis or even more material goods (nothing saying you can’t offer custom tees with your emojis on it – for a small fee, naturally).

Heck you can even offer a small subscription, letting users get access to special emojis or other products not offered elsewhere. The point here is that by pushing gamification tactics you can make some money off your app, even before you sell it!

Want to see some of the awesome work that our team has already done? Check out our portfolio page and then give us a call to create your own Emoji app?

Give our team a call ua at +1.408.802.2885 – or click to contact us!

How to Make Money with a VR App for Daydream

VR is here and making its presence known in a big way! One of the things any good entrepreneur watches for is what the big boys in the industry are doing – big guys like Google. So what is this Mega-corporation doing?

Well, they just launched an entire OS designed to deliver a high quality, mobile virtual reality experience. And it seems like Nougat is really just a tantalizing hint of the real VR project – DayDream.

DayDream promises to be a VR game changer and it is 100% clear that Google has a huge investment in the project and in VR in general. In fact, Google seems to have made apps for VR and the platforms to support them a massive priority.

There are already VR startups cropping up all around DayDream (and it’s not even out yet!), thinking of fascinating new ways to take advantage of this evolving technology. One such startup is TheWaveVR.

What is this fledgling startup doing with VR? Changing the face of Live music – forever. This platform allows music lovers to jump into a VR musical show. Anywhere in the world, at any time – with other music lovers from around the globe!

So what made Finn Staber (the CEO of TheWaveVR) confident enough to build a VR platform for DayDream – which is even available to the market yet? First, there’s clearly a consumer hunger for VR and AR apps and second, he did exactly what we’re talking about:

It’s clear they’ve [Google] spent a lot of money internally.” – Finn Staber

Heck, Google is even partnering with the Live Streaming service Hulu to actually fund Youtube VR content. DayDream is specifically designed to not only promote VR and encourage User engagement, but to make Google the undeniable leader of Virtual Reality.

And more than that, Google has gone all in on the idea of Mobile VR (like Cardboard). While they’ve invested slightly in actual equipment, but Google clearly believes that the future of mobility and the future of VR are intertwined.

While other VR companies are spending money hand over fist on expensive equipment that won’t be market viable for another year or two, Google already has a VR platform launched. And there are literal billions of mobile devices in the world.

So why this push behind a tech that’s only just barely got started? Sure, Cardboard is cool, but is it worth the significant investment of money and time that Google has poured into it? The short answer? Yes, absolutey.

The technology behind VR promises to be one of, if not the biggest field in app tech by the end of this decade. Think about it: VR tech basically got started this year. Sure there were Oculus and others have been around for a few years.

But really, 2016 will be remembered in history as the year Apps for VR started to gain momentum. In the last year alone, sales of VR tech broke $1 billion (roughly $1.5 bil so far!), but that’s small potatoes compared to how much money this market can make.

Gartner and Bloomberg recently published their VR sales predictions for the next 4 years; honestly, as a VR app development we knew that this was a money making industry but these numbers surprised even us – :

1. 2017: $4 billion (doubled from this year);

2. 2018: $9 billion (doubled again);

3. 2019: $14 billion; and (drum roll please)

4. 2020: a whopping $21 billion

That’s right; Bloomberg and Gartner, two of the most respected names in the world of economics and market analysis, expect VR sales to go from less than a billion dollars in 2015 to over 20 just 5 short years later.

This all paints one hell of a clear picture: if you want to make money, you should be developing your own VR app for Android – or even for iOS and other platforms. Google is so committed to becoming the name in VR that they’ve developed Android Nougat VR SDKs for iPhone as well.

Even better news is that Google has an entire SDK meant for VR app developers. This SDK, known as Unity, streamlines VR app development for platforms across the board (not just DayDream and Cardboard.

Unity anticipates and rectifies common VR app issues, from binocular distortion to headtracking. With Unity, SDI’s VR app developers can rapidly design, develop, and launch a VR app for Cardboard and even Daydream. Heck, if you call now we might just be able to get your VR app ready for the launch of Daydream in about 1 month!

Right now is the perfect time to enter the market. With DayDream around the corner and Nougat so clearly designed for VR, apps for VR and AR will soon flood the market. But with our help, you can beat them to the market.

So, if you act quickly you will get to launch with DayDream, you will likely beat competitors to the punch, and you get your pick of the market. Our services are designed to help startups become money making machines – from VR and beyond, we grow tech enterprise.

So what do you have to do to get started? Easy: pick up the phone and call 408.802.2885 / 408.621.8481 – or click to contact us. Either way, get in touch now for a free quote and consultation.

Build an App for Android Nougat

Just a few days ago, we discussed Apple’s release of the seventh Beta of iOS 10. This is just a few weeks ahead of the main release, rumored to be in mid to late September. But ahead of iOS 10, Google went ahead and dropped their newest OS, Nougat.

As an Android app development company, we naturally stay on top of the ball. But behooves entrepreneurs to pay attention too – especially when it comes to Google. The company that does no evil is extremely friendly to third party development. Why is that important?

Because it means that app owners (want to own your own app for android or iOS? Contact us now!) can take advantage of Android’s awesome onboarded features. What Android focuses on tells the savvy entrepreneur what’s going on with the market.

Nougat is no different. While the baseline features are streamlined and improved, there’s a new focus that we haven’t seen before – virtual reality. While Google has already made significant investments in the VR arena, this emphasis with nougat points to one thing: VR is here and apps for VR are going to make money.

VR Apps For Cardboard and Daydream

If you own a VR app, or are interested in building one, now is definitely the time to get your foot in the door. Apps for VR and AR already had a lot of support in the tech world, but now Android has made it official.

Android has made it clear that Nougat is specifically designed to deliver a high quality VR experience for mobile devices, specifically through their highly anticipated DayDream platform. If you want to know more about Daydream (set to be released this fall) and Cardboard, you can read about both in-depth here.

Currently, Nougat has two SDKs for developers: VR for Unity (for devices like Samsung’s Gear VR) and VR for Android (for all Google mobile devices). Technically, Android also offers a VR SDK for iOS, but it basically lets you build VR apps for Cardboard.

The VR for Android SDK especially promises to have a huge impact on VR apps. With features like headtracking and binocular rendering (to help reduce disparity), this SDK is going to support some truly awe-inspiring VR apps!

But there is a lot more to Nougat than VR. Specifically, we want to talk a little bit more about a trend that we’re seeing with both iOS 10 and Android. Both mobile OS’ are heavily emphasizing Mobile First, especially for Enterprise purposes.

Nougat and Enterprise

Both Google and Apple are heavily investing in Mobility. Both companies understand that the Mobile First trend is more than just a flash in the pan. As a population, the US has become largely mobile: from work to play, we do it all on the go. And the rest of the planet is moving towards mobile devices even faster.

Nougat is clearly designed to help people work on their mobile devices (both phones and tablets). Much of the planet is bypassing the desktop phase of enterprise entirely, and Android clearly recognizes this trend:

♦ Direct Reply, already a feature for Messenger Apps on Marshmallow are now expanded to more notifications. Personally, I love this because I frequently write documents on my phone. Direct Reply lets me easily respond to messages (and now any notification!) without breaking my flow;

♦ Nougat’s Quick Switch feature lets mobile workers easily toggle back and forth between two screens with a simple double tap. This makes it easier to multi-task without missing a beat, but even better is the next feature;

♦ Multi-window allows users to actually have two simultaneous apps running next to each other. For example, if you have field techs, they can be viewing your enterprise app and GPS map at the same time (though you can hire us and we can code a Map API right into your app!).

These changes are especially important for those who own Android enterprise apps. Android already controls roughly 75% of the market and will likely continue to grow this share as more of the world comes online. Android has a distinct advantage over Apple when it comes to enterprise: it’s cheaper.

As we all know, Apple is end-to-end. While they have stellar features and pretty awesome phones, they are expensive (and there aren’t cheaper alternatives). Android on the other hand is largely an OS company – they (mostly) leave the hardware for others.

The plethora of Android devices means that a CEO can easily buy a ton Android phones and tablets (you can even get a tablet with your company logo on it!) for their employees. Google has clearly recognized this and is growing its support for enterprise apps and a mobile workforce.

Enterprise apps specifically designed for business purposes, like our partner company, Moxtra. These apps help to grow companies, improve organizational communication and provide data analytics on the go, just to name a few things. Truly, an enterprise app is one of the best business growth tools available.

Enterprise apps are especially useful to CEOs and SMB owners and, because of exceptional need for them, make a lot of money for their owners. The best part of an enterprise app is that, like a SaaS program, you can build it for your industry – and then sell it to you competitors!

Want to get your app updated to Android’s API 24 and ready for your users? Give our Android Nougat developers a call at 408.802.2885/408.621.8481 – or click to contact us! Don’t have an Android app yet? No problem! We can build one for you in 4 weeks!

Build an iPhone App for iOS 10

Apple’s iOS 10 isn’t even out yet and it’s already making waves! The Apple team just released the 7th beta in preparation for the main launch in September. While we still don’t know everything about iOS 10, there is plenty to talk about.

Are you ready to get your iPhone app ready for iOS 10? Our developers have been playing around with the Developers Beta 7 version since its release on Friday – and we played around with the previous 6 betas as well! We can get your iPhone app up to iOS 10 standards in a matter of days.

Don’t have an iPhone app yet? Contact SDI now and we can have your phone ready to launch on iOS 10 soon after its release. We build stellar apps with exceptional designs in 6 weeks or less!

Apple’s iOS 10: What’s New?

One thing that no one can deny about Apple is that they stay ahead of the curve. As we’ve discussed on many occasions, the future of personal computing is a future of mobility. People do everything from play to work on their phones.

The big tech companies are recognizing this – not just Apple either; Google just released revamped mobile app versions of their Google work app suite (Docs, Spreadsheets, and Slides). iOS 10 is no different; the designers were clearly thinking about a mobile workforce.

Some new work features include the ability to assign a VIP assignation to priority contacts. This allows you to instantly be notified when you receive emails from them – no more missing important emails from the boss!

But while the workflow features are nice, there are some other really exciting new features, including a continued emphasis on differential privacy. Other features include:

• Photos Revamp: Everyone knows that the iPhone has an excellent camera, but now they’re really pushing for better (or “Smarter,” in the parlance of the times) organization and management. Among the new features include better search specifications and automatic album creation based off a phone’s geolocation. One of the coolest new features? Search by facial recognition!

• Messages: One of the biggest overhauls is to Apple’s Messages app. New features include:

○ text-to-emoji;

○ Multilingual keyboard;

○ Hidden in-message photos;

○ Ability to change your message bubbles;

○ The ability to select between 6 commonly used responses;

○ Editing of photos (and video!) in-message! Simply upload your pic to the thread, and add some cool features before you send it out;

○ Even a feature that allows you write messages by hand.

• Apple Maps: Now you can do everything from make reservations for restaurants and even ride shares. Also included are easily viewed ETAs to nearby locations and even suggestions on best routes (continually updated based off traffic and your location). You can even search for events and hip spots along your route.

There are plenty of other big changes, from Music to a new onboarding app that connects to your Smart Home. Basically, the entire OS has been overhauled with new, pretty awesome features. This is one of those platforms that is going to quickly become the industry standard – update your iPhone app to be ready!

But this isn’t even really the biggest change we want to talk about. All these new features are awesome, but they’re all consumer oriented. And, frankly, we’re a company that services the needs of entrepreneurs, startups and SMBs. So what’s new for you, as an entrepreneur?

In short, everything.

Awhile back, we wrote about Apple moving towards improved inclusion of third-party developers. What’s a third party developer? Well, you are! Any iOS app not built by Apple is considered third-party. Prior to a year or so ago, Apple was pretty notorious for how closed their system was.

Swift was one of the first steps beyond this closed-system universe and more towards the industry norm. This is important to the iOS developer because it opens the way to improved features, connected to the iOS’ awesome onboarded features.

Not to mention it allows for extension into other products on the Apple network, from HomeKit to the Apple Watch. This opens up the Apple App universe in a way that we’ve honestly never seen before. If Apple keeps going this way, their going to steal Android’s ‘innovation’ crown!

Basically, 2016 is the best year for iOS app development yet. The best news? Android may control the market, but iOS app owners make far more money on average than Android app owners!

That isn’t to say you can’t make money with an Android app. In fact, there are rumors swirling around that Android 7.0, aka Nougat is set to be released any day now. And, while you’re more likely to make consistent money with an iOS app, you’re more likely to strike the motherload with Android. Stay tuned for more information on Nougat!!

Build Your own iOS 10 App for the iPhone

iPhone apps require top-notch design and phenomenal coding – award-winning iOS apps are built by amateurs! The good news is that our iOS Design and development team is as far from amateurs as you can get! Give us a call at 408.802.2885/408.621.8481 – or click to contact us!

Call now for a free consultation and quote on our iPhone app development costs! Our NDA is iron-clad to ensure that your idea is 100% protected.

Top 3 SEO Must-Haves for Your Website

Modern marketing is marketing based off data analytics. It’s data-driven, insanely complex, and quite difficult to master. And while digital marketing is heavily based off numbers created by us, the consumer, pinpointing exactly what works and what doesn’t can be a difficult process.

But that’s why you hire experts like SDIs! Our internet marketers have spent years developing unique marketing strategies for various industries. In fact, we just recently discussed ASO and how to get your app ranked in the app store.

From the feedback we received on that post, we realized there’s still a lot of confusion surrounding basic SEO. So we decided to talk in-depth about 2 newer aspects to SEO practices, and how we can help apply them to your SMB or startup: Google’s Rich Answers; Link Building; and Keywords.

Link Building

Link building is probably one of the most hated aspects of SEO out there. It takes time (a desperate commodity in a digital era), effort, and skill. Which is why we thought we’d cover it first and just get it out of the way – like ripping off a bandaid, but probably more uncomfortable.

Basically the idea is to get other pages to reference (via hyperlink) to your page. But of course, there is more: not only do you have to convince other pages that your site is an authority, you also must ensure that those sites themselves are actual sites, and not spam.

Why? Well most search engines look at one spam site and assume that inbound and outbound links are also spam sites. Thus, if you have spam sites linking to your page, you too become spam in Google’s eyes. Don’t worry, it’s pretty simple to prevent when you have the right team

The biggest thing to remember is that in order to get anyone to link to your site that isn’t a spammer, you need good, accurate content. Link building occurs in a couple major ways:

1. Outreach

This is an active tactic that many SEO marketers will take. It includes paying for a listing, guest blogging, of asking other bloggers to link to your site.

2. Natural (aka editorial)

Editorial links are a passive tactic that comes as a result of other sites linking to yours without you directly asking them to do so. How? Well, it all goes back to ‘content is king.’ There are active moves a marketer can take, including building a Social media campaign. Click here for more info on how to do that.

Also, one can use websites, blog comments, forum signings and the like. This is not really recommended. Most people will ignore these links

Oh, and you have to keep this up. It never ends. Google, Bing and other pages also look at how fresh a link is, so you have to keep getting more links with new content out there. Fun right?

If you’re asking yourself, ‘can I learn SEO?’ this is one of those things where you really should hire an expert. While there are many aspects of SEO you can learn on your own, this is one of the most difficult aspects to master. While you aren’t going to put an eye out or anything but you will waste some time if you don’t know what you’re doing!

Rich Answers

Rich Answers in SEO are relatively new to the marketing world. Google has really making it an important aspect to their Search algorithm. In fact, there’s been nearly a 10% increase in the prevalence of these rich answers.

But let’s back up a little: what is a Rich Answer? Well, if you’ve Googled something in the last few years – let’s say ‘what is an Android App,” you would have noticed a little box with a succinct answer.

This is actually pulled from a businesses website! Moreover, you’ll notice that these little boxes are displayed at the top off a Search Engine Results Page (SERP). If you dig a little deeper, you will also realize that the Rich Answer is often taken from a website that is not even the top ranked site!

The idea behind a perfect ‘rich answer’ is to image what a user may query and then crafting the perfect answer for that query. Like most modern digital marketing, it is not a simple task. It requires technological, psychological, and anthropological thinking – and you have maybe 100 words to do!

Now this is one of the aspects of proper SEO that can be so frustrating to the layman. Obviously, you need to write the content for these rich answers yourself; search engines aren’t going to do it for you.

So by developing rich answers for your website, you can boost your website search engine presence. The downside to this is that you need a killer landing page to convince those people to stick around! The good news is that SDI can help you there too!

Schemas

This isn’t the only process to creating a rich answer that will get displayed on a SERP. You need to have what is called a ‘schema.’ A schema is basically a way of formatting your page in a way that tells Google and other search engines exactly what your content is saying.

This includes identify content precisely so Google knows exactly where and how your content should be indexed. This includes writing schema for snippets having to do with anything from Business Hours to Price Ranges.

Schemas are useful beyond Rich Answers, too. It helps your site be better indexed overall and makes it much more likely that google will rank your site hire on a SERP. Basically, it points out to a Search Engine spider content that would normally be overlooked. All in all, a good SEO practice to follow!

But, unfortunately, a great Rich Snippet (the portion of content on your website you have marked with schema for a rich answer) properly indexed with Schema will not necessarily mean you will get your site’s content in that desired little box on top of a SERP.

You need to make sure your whole site is authoritative. In other words, it means you still need to have a pretty decent spot on a SERP. A rich answer will be taken from a website that is lower on the first SERP, but you still gotta be on that first page!

Which means, of course, the dreaded Link Building….yea, I know you skipped that part!

Contact SDI’s Marketing Team Today

Digital marketing is a headache you don’t need. So call us to talk more about how you can boost your website’s Search Engine presence (408.802.2885 / 408.621.8481 or contact us by email). We offer free consultations and quotes!

How to Create A Live Streaming App

Selfie sticks, Live Photos, Instagram, and Periscope all are a success because of one simple fact: modern consumers love to create their own content. There is no doubt that live streaming on apps and websites will be one of the biggest industries in the world.

Live Streaming apps and websites have applications across the board, but we wanted to focus on 3 major areas where live streaming apps stand to make a lot of money: Sports, home videos, and Youtube-style Internet celebrity photos.

Video Streaming for Sports

While streaming has been around for ages, Sports and live feeds have a complicated history with streaming. We all know it: the stuttering, poor quality, straight up freezing at a key moment. And it’s always at that key moment right? It’s like the video has it out for you!

Streaming videos like Netflix or Hulu does is much easier than streaming live. The videos Netflix streams are prerecorded, and large portions of it can be downloaded and stored in a buffer, thereby preventing issues with stuttering and the like.

But the good news is the technology is advancing steadily. Soon, the ability to live stream videos will be as commonplace as snapping a photo on your phone. All you need to do is look at the recent move in acquisitions and new features.

Most notably, Disney is sinking a billion dollars into live streaming technology, very likely into the very company that streams Major League Baseball games, BAM Tech. While they aren’t likely to start streaming sports, there is another area into which Disney has a very large interest: Family life.

Live Streaming Home Videos

There is much speculation over why Disney is interested in live streaming. However, our market analysts believe that the ability to stream home videos is really the most logical place into which Disney could expand.

Since the invention of the home video camera, parents have been filming their children. Our best moments and our often our most embarassing have been catalogued and stored to be viewed in future years.

Why do we feel the need to record these moments? Beyond the desire to immortalize a moment, there’s always the desire to capture a moment for absent family members. After all, who wants to be left out of a family moment?

Disney, possibly more than any other corporation in the world, sees this and recognizes that live video streaming for home videos may very well be a multibillion dollar industry before the end of this decade.

Periscope and Internet Stars

Want to be famous? Who doesn’t, right? That’s basically the drive behind video streaming apps for Android and iOS and websites like Periscope. For years, YouTube was the propagator of the internet star. But as our tech gets better, live streaming technologies such as Periscope have grown in popularity.

Once, the legendary streaming website (arguably the one who started it all) YouTube was the undisputed leader of the video streaming industry. Today, YouTube is still the largest streaming website in the world, but they largely focus on streaming prerecorded video, as opposed to live video.

While the crown for king live video streaming service is still up in the air, Periscope is currently considered one of the best apps for video streaming. Periscope recently achieved quite the reputation when used by democrats during an overnight sit-in at the Capitol building.

Without missing a beat, Periscope managed to capture every moment as it was happening – so much so that CSPAN began to stream their feed! This is a bigger deal than you think. In fact, it’s never actually happened before (one of many unexpected events this political cycle)! Periscope’s feed was so good that one of the most respected channels in the country took it up!

Periscope and live streaming apps are going to grow in popularity. People love to show off their lives in real time; why can’t you help them accomplish their goals? SDI’s expert developers know what it takes to write a streaming script that flawlessly live streams video to your device.

Create Your Own App for Online Video Streaming

With a small investment, anyone can start their own website or app for live video streaming website. As we’ve discussed in this blog, there is a lot of movement in the industry and a lot of money to be made.

While some of the biggest areas for live streaming lie in sports and home videos, there is really no end to the potential of live streaming. Already, Facetime, skype, and other video conferencing tech is showing us the future of long distance communication.

But it doesn’t stop at a video phone call. Look at how quickly Selfies caught the world by storm! Soon, live streaming will take the place of stop motion selfies (Live Selfies?). Already, Apple has given us Harry Potter style live photos – what’s next?? The future of photography is a future of live streaming. And my, what a future it is!

Get Started Today

Want to make your own Live Video Streaming app or website? Call us at 408.802.2885 / 408.621.8481 for a free consultation. We can discuss what industries offer the most opportunities for entrepreneurs. You can contact us via email too!

Apps of the Future: Privacy Apps

In 2015, 1.4 billion smartphones were sold – actually exceeding what marketers were expecting By 2018, most tech market analysts believe that mobile phone users will create 50k GB of data every single second, of every single day.

Here’s another stark statistic: 90% of the world’s data was created in the last 2 years. Pretty amazing right? Let’s just keep the numbers train to go:

♦ Data stored and collected globally outpaced the growth of the entire global economy – by a factor of 4!

♦ There are 3,500 so-called “match’ companies (companies that collect and/or analyze data through technological means), as opposed to the 150 just 5 years! That’s a growth of almost a factor of 5 every year since 2011.

♦ 90% of SmartPhone owners use their device to search the web.

So these numbers all point to one thing: that the age of Big Data Marketing is here and is only just begun to change the game. Today, MarTech collects and analyzes the data of millions of Americans, selling information to a big ad agency to be used in campaigns.

In fact, over 90% of Adults in the US feel as if they have lost control over their personal information. Across the pond, the EU is enacting the highest grade of consumer data protection globally.

, What’s more, is that this desire for privacy is starting to be noticed by the big tech companies. At WWDC 2016, Apple dropped their newest privacy information: Differential privacy. Basically, it allows marketers to continue collecting data while preventing said data from being traced back to the individual consumer.

WhatsApp, the global messaging giant, recently enacted end-to-end encryption. While this is a little different than protecting consumers from intrusive ad agencies, it’s still a real concern for many US Americans.

In fact, nearly 50% of US citizens are concerned about government surveillance. And even more, should be concerned about malicious hackers. While hacking a messaging app may seem beneath hackers, think about all the data you’ve shared via texts.

In fact, Messaging Apps with end-to-end encryption are a really hot market. Apps from Telegram to LastPass all thrive off their reputation as highly secure messaging and password management services.

Even more telling than the rise in end-to-end message encryption is that in the last year, we started to see the release of adblocking software for mobile phones. And even though that technology is brand new, about 37% of mobile phone users in the US already have it installed on their phones.

So what does this mean to the entrepreneur out there? Privacy apps for Android and iOS are a popular market with massive growth potential. Think about it like this:

♦ 86% of users have made an attempt to either hide or remove their digital footprint.

♦ 3/4s of users want to strongly control what personal data about them is collected, while almost as many want to control who is allowed to collect it.

♦ More than 50% of users want to do more to protect their data.

So all of this data paints a clear picture – that there’s money to be made! At SDI, our developers have long emphasized the importance of privacy in making an app, software, or website. While we understand the value of marketing data, we also know that consumers want protection.

To that effect, we have always striven to reach a happy balance between a consumer’s right to their own personal data and app owners right to make money. But we even take it further by creating some for the best privacy apps for Android and iOS.

With a Privacy app, there is no need to find a balance between privacy and big data. The entire Unique Selling Product (USP) of a Privacy App is that it prevents all personal data from being collected. No browsing history, no cookies, no shopping carts.

A privacy app is more than just an adblocking app though. A good privacy app runs in the background of a phone, constantly protecting them from intrusive martech tactics. With the best privacy apps, users feel protected 100% of the time.

But there’s the big question still hovering: how does the app owner make money off an app that specifically avoids collecting and selling data? After all, selling data to a martech company is one of the key ways many app owners generate a revenue.

The answer is actually simple: you charge for it! Privacy apps are one of those few apps for which people will gladly pay. Heck, most are even willing to pay a monthly subscription fee, one of the biggest revenue strategies for any app business!

Whether you want to build your own secure, end-to-end messaging app, or a privacy app to stop unwanted data collection (or both!), SDI can help. Our developers know what it takes to make your privacy app a smashing success.

Give us a call at 408.802.2885/408.621.8481 – or click to contact us! And don’t worry: we protect your idea with a 100% ironclad NDA. Check out some of the awesome work we’ve built over the years, too!

Develop a Money-Making App Exit Plan

One of the most (if not the most) essential ingredient to a successful app startup is dedication. Not unlike Rome, most successful apps are not built in a day! While we can make a killer app that has all the hallmarks of success, it takes time and dedication to gain traction.

For this reason, running and maintaining an app business is not a simple task and not recommended for the faint hearted. But what if you didn’t need to so much as maintain an app business as simply get it going?

What if you didn’t even need to be making money to be bought out by an enormous global corporation like WalMart? Sounds like a scam right? Believe it or not, this is a legitimate business plan these days!

In the last few months, our market analysts have seen one big startup after another accept big buyouts. Take the most recent buyout of Jet.Com, a recent darling of the eCommerce industry by brick and mortar legend, Walmart.

Jet.com is a upstart(up) company that has been determined to take down the eCommerce Goliath Amazon.com. To continue our analogy, this metaphorical David has spent the last two years building a userbase, developing its technology, and growing pretty rapidly.

But in that same amount of time, it has not made a single dime. Nor was it expected to for some years to come. So why in the name of Alan Greenspan did WalMart drop 3.3 billion dollars to gobble up this company?

If you’re having a difficult time coming to grasp how this was actually a sound decision for WalMart (and it really was) it’s probably because you’re judging the industry by old, pre-digital strategies. Strategies where turning a profit was the biggest consideration in an acquisition.

Compare it to the consolidation of the Agricultural and Meat industries in the mid 20st century: companies like Tyson began buying up farms and ranches as well as meat packing factories. They were buying infrastructure, not necessarily a profitable company.

This is what WalMart’s approach is emulating (to a degree). This is also what makes the app and web business so profitable. A company like WalMart doesn’t feel threatened by Jet.com. They’re probably never going to be threatened by your app (though that doesn’t mean there isn’t a niche you can carve out).

But there is a company who concerns Walmart considerably: Our aforementioned Goliath. If the future of capitalism and consumption is Mobile First, then Amazon is ahead of the competition. WalMart may well be a giant of Brick-and-Mortar Retail, but the future is knocking.

So how does Jet.com factor into this? Wouldn’t it still be cheaper to build their own eCommerce platform? Because that’s basically what WalMart did: they bought a platform for their own services as opposed to buying company.

But you also gotta think about the ancillary benefits of purchasing a pre-built eCommerce website or mCommerce app:

♦ While Jet.Com may not have survived how much money they were hemorraging, WalMart can easily afford it – and they’re buying an extremely popular tool.

♦ Along with the website, they get an established, loyal userbase;

♦ And we should mention that WalMart also gets the guy steering the ship – Jet.com Founder, Marc Lore.

Not to mention the algorithms, development and design team, and all the other elements that went into Jet.com. For Walmart, this was as much as preparation for the future of retail as anything else.

App Exit Pros

So what does this have to do with you, the entrepreneur sitting at home wondering if an app is the right venture? It means that you can develop your own app, for a limited financial investment (our prices start as low as $2000!) and get a huge return on your money in 2 years or less.

Think about it: Jet.com Founder Marc Lore made roughly a cool billion in stocks and outright cash off this deal. And got a job. All because less than 24 months ago he launched a simple eCommerce website.

At SDI, we study the advantages and disadvantages of various app exit plans everyday. We know that one of the primary reasons that giants like Walmart are willing to drop over 3 billion on a non-profitable company is that it’s less risky.

Yep, you read that right! Think about it from WalMart’s perspective: they’re trying to find the magic arrow that will stop the eCommerce juggernaut that is Amazon.com. They could spend the time and money to build the platform and shift users to it – but what if it’s not good?

News spreads fast in the digital era. If Walmart’s first huge foray against Amazon is a flop, it will be exponentially harder to convince users to get onboard with any later attempts. Even if it’s a success, there’s no guarantee it would be a rival to Amazon.

On the other hand, Walmart can bide its time, watching for the a unicorn (hows that for mixing entrepreneurial and mythological references?) – a company that’s got it all: the tech, the users, and, of course, the innovation.

With this acquisition, Walmart gains a platform they know is excellently built, that has a large and loyal userbase (that’s still growing!), and that has some real potential to threaten Amazon. All in all, not a bad deal for 3.3 bil!

So what we’re saying is that the old guard of American businesses feel it prudent to purchase so called tech disrupters than it is to try and do it themselves. This is excellent news to the average entrepreneur; after all, it creates opportunity!

Our team knows what it takes to make the best web and app exit strategies. We know what companies are looking for when they go startup shopping. Heck we are located in the heartland of innovation itself, Silicon Valley!

All you need is an idea and some extra cash; in a few short years you could be the next billion dollar buyout! Give our experts a call to learn more about our web and app exit plan templates a call at 408.802.2885 / 408.621.8481 – or click to contact us!

How ASO Can Growth Hack Your App

These days, an app business needs to optimize for multiple marketing platforms in order to be successful. App store optimization (ASO) is one of the best ways to growth hack any app business.

Basically, App store optimization is app store SEO. It shares many of the same characteristics, including long-tail keywords and keyword matrices. At SDI, our ASO specialists have helped over 2000 apps get the attention and downloads they deserve.

Our ASO strategies follow industry best practices to help raise an app’s store listing and improve its ranking. While our goal is always to get your app featured on the app store home page, our strategies are designed to help improve downloads and conversions no matter what.

So what do these ASO practices include? Let’s take a look

App store Keyword Optimization

○ Keyword Optimization refers to a whole wide spread of different tactics to get the best most relevant keywords to your topic. It’s probably the most effective and commonly recognized tools in the Digital Marketers Kit – though by no means the end all be all of ASO. The first step to proper optimization is obvious:

♦ keyword research. Using online tools and scripts we’ve written, we figure out what are the most popular and relevant keywords to your apps. By the way, this includes using keywords that have been spelled incorrectly. Common misspellings become keywords in their own right. Misspelling doesn’t change what the searcher wants, so ignore bad spellers at your own pairel (sic).

♦ Keyword Stuffing is often frowned upon by many marketers, but it’s only a detriment if you stuff too much. To a point, keyword stuffing can dramatically raise organic App Store traffic. What’s too much stuffing? Well this is where the importance of analytics comes into play. The only way to be sure any digital marketing campaign is a success is to study your data!

♦ Another important trick is finding keywords that are tangentially related to your topic. This will help direct interested traffic to your app via the app store.

○ Reviews

♦ One of the most important things any ASO marketer can do is respond to reviews on the App Store and on Google Play. Why? Because it shows you’re responsive, quick to fix problems, and that you’re actually listening to your market.

Both Google and Apple like apps that work and consumers like it when people listen. So not only asking for reviews but responding to said reveiws as soon as possible is an important step to raising your app store presence. But be clever about how your asking and aim for subtlety. A great way to drive reviews is to ask people to rate the app after you’ve fixed a problem they’re having. People are far more likely to leave good reviews if you just did them a solid.

♦ What we never do? Ask for 5 star ratings, or offer gifts in exchange for reviews. Not only does it irritate people by making them feel manipulated, but it’s considered unethical and will drive away more users than it gets.

Another thing you should never, ever do buy or make fake reviews of your own app. Not only is it obvious, but it is actually a direct violation of Apple’s Developer Rules and will get you banned from the App Store. Google may not go all the way to banning you, but your rankings will be penalized. Just don’t do it.

○ Updates

♦ Want to know a good way to lose your app store ranking? Don’t pay attention to new updates to Google or Apple indexing algorithm. Don’t have time to keep up with all the latest updates from these guys (it does seem like there’s a new one every week!)? That’s why you hire our guys to do it for you. We even offer an annual maintenance contract so your app is automatically updated with the latest SDKs and upgrades.

○ Niche Marketing

A tried and tested method in marketing off all kinds is to target niche markets. These are industry experts, gatekeepers and early adopters. Why do you want to target these people? A few key reasons:

♦ You know they’re interested in the industry so it’s much easier to convince them to download your app (yes, app downloads will also improve your ASO).

♦ Early adopters are far more forgiving of new apps (i.e. they write nicer reviews) – they often understand that the early months post-launch is some of the most extensive testing that we marketers get. But keep in mind that these guys are forgiving when it comes to nailing out particulars and NOT BAD CODE. In fact, shoddy programming will result in a far more negative reaction from these guys than the average joe.

♦ Gatekeepers and experts are trusted by other people in the community. Convincing one gatekeeper that your app is the bee’s knees can be the equivalent of convincing thousands or everyday people.

Entrepreneurs and app owners should also keep in mind: ASO actually refers to 2 different types of marketing strategies: Ranking and Conversions. Ranking is the process by which marketers make an app easier to find on an app store.

But once you get users to your app landing page, you gotta turn them into customers, right? So part of any good ASO plan will include how to get a visitor to download your app and sign up for your service.

ASO is a labor intensive process. It doesn’t end; successful ASO campaigns are an ongoing process. Neither will ASO turn your app into a success in a flash. But, if done properly, an ASO campaign will make your app a winner.

Grow Your Business with SDI’s ASO Services

Does your app business need a boost? SDI’s ASO experts have years of experience across thousands of different app store and Search Engine optimization projects. Give us a call at 408.802.2885 / 408.621.8481 – or click to contact us!