Why Does a Retail Business Need App Development Services?

February 25, 2015 | Raj Srivastav

Why Does a Retail Business Need App Development Services?
Why Does a Retail Business Need App Development Services?

To some, mobile app development appears to be the realm of internet companies and entrepreneurs. It’s easy to come to this conclusion seeing headline after headline for startups building breakthrough consumer apps. It’s also incorrect, pigeonholing mobile app development into a just one of its many niches. Consumer startup apps may be the most visible form of mobile app success, but other businesses can take advantage of mobile app development in extremely valuable ways.

1. Modern P.O.S. Solutions

Point-of-sale solutions can benefit a lot from a mobile upgrade. You’ve no doubt seen examples in action already, with tablets being used at checkout stands, wielded by salespeople in showrooms, and more.

The tightly responsive touchscreens of modern devices are very easy to use, and the flexibility of app development makes it possible to create systems which work perfectly with a business. For businesses that are unsatisfied with their current POS solutions, mobile apps could provide a modern remedy.

2. Promotions

One of the most common ways to utilize a mobile app for a retail business is to create a consumer-facing app that serves promotions and deals to local customers. This helps form a tighter bond between the consumer and your business, by keeping valuable promotional offers in their pocket at all times.

3. mCommerce

If you’re looking for a way to really expand your business, and you’re willing to put in the work for it, an app is a great way to enable mobile commerce: people can use the app to browse your wares and make purchases. Those purchases are either shipped to the buyer by you, which adds a logistical step for you to manage; or items bought can be held in-store to be picked up by the customer. In-store pick-up is obviously easier to manage, but less convenient for customers, and limits your audience to those within a certain distance of the brick-and-mortar store. Meanwhile, deliveries can really open up your business to a wider audience, but you need to be ready to fulfill the orders—certainly worthwhile if you are up to the task.

4. Customer Relations

Having a mobile app in the pocket of your customer opens a lot of doors for communicating and forging strong customer relationships. Start with a mobile website which will help you attract visibility and business. Apps allow customers to provide better direct feedback, while app admins can monitor the analytics of the app to gather additional data about customer behavior. Businesses can use the apps to push out targeted messages, and create app updates that address real-world customer needs.

Overall, these capabilities pave the way for a lot of trust and goodwill between customer and business. The business is more in touch with their customers’ needs, and able to address them, so that customers feel better served. Customer loyalty increases and everybody wins.

Software Developers India is a Silicon Valley-based app development company. We’ve built apps for small businesses and retailers in many different industries and geographies, and are happy to answer any questions you have about updating your retail business processes with the power of mobile. Here in our portfolio are some of the leading apps we have built that can help you with your business.

Give us a call at 408.805.0495, or email team@sdi.la to learn more about our app design, development and marketing services. We’ll provide a free consultation and timelines for delivery of your unique solution!

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