There’s been a huge buzz about marketing to millennials—those born between 1981 and 1996—who are changing the way the world shops and businesses market their brands. However, there’s another segment, even more, important in terms of e-commerce and influencer marketing. To stay in business for at least the next decade, the best companies in the world are going all out to woo Gen Z. Born in and after 1997, these coming-of-age Gen Z consumers have immense and rapidly-growing purchasing power. That makes them a great target audience for the world’s best. Social influencers motivate complete strangers You may have heard the term influenced by influencers, but what exactly does that mean? Suppose your mom buys an iPhone 13 Pro. Then after seeing how much fun she is having with her new phone, the daughter also decides to get one too even though there was really no need to upgrade. Here, we have a classic example of influencer marketing. Gen Z is big on social media, it helps them connect with the world, learn what other people think, and make virtual friends. The most reviewed businesses noted this many years ago and quickly realized that building a large following on an influencer marketing platform is imperative in marketing to Gen Z and millennials. They could also use these social influencers to motivate complete strangers to buy their products and brands. The best influencers There are different types of influencers, from Nano influencers with just a few thousand followers to Mega Macro celebrity influencers with millions. There are Micro, Mid, and Macro influencers. Later X Fohr analyzed over 3.5 million Instagram posts to find the correlation between an influencer’s follower count and their engagements, reach, save, and video view rates. According to a 2019 Later x Fohr influencer marketing report, micro-influencers, particularly those with fewer than 25,000 followers, have the highest engagement rates at around 7%. Influencer marketing is the best way to formulate and execute Generation Z marketing strategies. While Award-winning companies use innovative ideas, others like Facebook founder Mark Zuckerberg got lucky by being in the right place at the right time. It takes deep pockets to build an influencer website like Facebook that works or create an influencer marketing platform from scratch. Those who can’t afford this kind of investment can use existing influencer websites like Facebook, Twitter, Pinterest, and Instagram. These influenced websites get people to think, interact and spread corporate messages. $10 billion-plus market Knowing how to market correctly to Gen Z is crucial since this market alone is worth more than $10 billion. The first step toward formulating a viable influencer marketing strategy is to focus on a single major social platform and research Gen Z’s role models. Then, the second step is to pay these personalities to become brand ambassadors. They won’t do influencer marketing for free so be prepared to shell out big money but keep in mind that the returns on this investment could be even bigger. That’s what the five very best companies would do. Marketing to Gen Z and Millennials requires a large influencer marketing budget. Another primary requisite for Gen Z marketing is an authentic digital connection. Without that, you risk catching the attention of global authorities for the wrong reasons. The third step is to determine your influencer marketing strategy based on the brands you sell and their nature. You will need a good project management software program to meet deadlines when implementing your Generation Z advertising strategy. Goals and messages Here, it’s important to set goals, a good example being generating 1 million in a month. Also, ensure the message you send out resonates with Gen Z. A good message would be encouraging them to buy your brands because they are environmentally friendly and promote healthy living habits. The final step is to review your strategy. Make sure that it’s coherent and that every step works and flows as planned. You’re wasting your time if you’re marketing to Generation Z without influencer marketing. This generation isn’t as interested in celebrities as they are for influential people who work towards making the environment better and for society in general. Influencer marketing is already big, and it’s only going to get bigger. Since the pandemic grounded a lot of traditional marketing following weeks of lockdowns across the world, businesses were trying to come up with influencer marketing strategies and marketing campaigns that would resonate with Gen Z and virtually give them a much-needed boost. In 2022, with more consumers coming online to meet their eCommerce needs, influencer marketing which was a $13 billion industry in 2021, is expected to reach $84.89 billion by 2028. That’s huge, and that’s the future. This type of influencer platform can be yours. Want to create a website for influencer marketing? Our internationally acclaimed team of web developers will do the job, delivering the kind of quality that will scale up your business. You can send us an email at team@sdi.la or call us at +1.408.621.8481.