Two years of the Covid-19 pandemic has crippled many industries, but surprisingly, despite the fact that an errant virus locked people in their homes for months, despite job and budget cuts, despite WFH, the global skincare and cosmetics beauty products market has only grown, registering a rise of 8 % as compared to 2019, with North America and the Asia Pacific leading the race. According to research data provided by L’Oreal (2020), Statistica (2021), and Reports Globe (2021), the beauty and cosmetic product industry are up from $483 B in 2020 to $511 B in 2021. And with an annual compounded growth rate of 4.75% worldwide, it’s predicted to exceed $716 B by 2025, with online share predicted to surge to 48% in the United States by 2023. And that’s a good reason to build a cosmetic store app. It’s no rocket science really. Kylie Jenner made the transition from reality show star to a hotshot entrepreneur in the beauty and cosmetic product industry. By posting YouTube videos of her makeup routines and sharing looks on her Snapchat stories, she came up with the idea of building an eCommerce app and ended up creating a successful business that made her a billionaire at the age of 21. Today, Kylie Cosmetics is among the world’s best beauty brands. The way to build a cosmetics store website is to first carefully study the market, in particular the competition, and zero in on a niche where customer needs are yet to be met and think of the best ways to tap it. The idea to build a cosmetic store app came to Falguni Nayar when she visited a Sephora store, which ranks among the 5 very best stores, and enjoyed their user experience. Realizing that there was a need in the Indian market for an eCommerce app dealing in women-centric beauty and wellness products, Falguni launched Nykaa E-Retail Private Limited online, which got its first order on October 24, 2012. As of June 2021, the online marketplace recorded over 1.5 m orders monthly with over 15 M registered users, according to Statistica’s Research Department. If like Falguni, you are looking to start an eCommerce startup, the cost of building a Nykaa app clone could range from $15k-$90k depending upon the features, design, and location. But then, the returns on the investment could be huge. In 2020, Nykaa generated over $2 million in revenue, with an annual income of almost $35 million. It makes sense to start with a Minimum Viable Product (MVP), a website with core functionality that you can enhance as you go along. You can even turn the eCommerce website into an app. Sephora, a top-rated international cosmetics and beauty retailer, had 1,750 retail stores across 30 countries. Its app, available on Google Play Store and Apple App Store, has more than 200 m downloads with Sephora Virtual Artist, an augmented virtual try-on feature on its website, getting 8.5 m plus visits. It is best to hand over eCommerce website development to a team of professional programmers. You can decide on the web design, core features, and development method and leave the coding to the programmers at a professional website development company. There are several different types of online shopping beauty stores, including multi-vendor platforms like Amazon, mono-brand online stores like MAC Cosmetics, and online cosmetics retailers like Sephora and BeautyBay. There are also online mass merchandisers like Walmart, online marketplaces like eBay, and online drugstores like Boots. To compete with award-winning giants like Sephora and Amazon, you should take note that according to a Pymnts survey, consumers can be wooed by sales, reward programs, and unique cosmetic beauty products. 100% Pure has made a place for itself among the world’s best with in-house beauty products that true to the company name find their color in natural fruits and are infused with powerhouse products like green tea. Organic make-up and clean beauty products are a huge draw with Gen Z. According to a Statistica 2018 report, the global value for natural cosmetics is expected to reach $54.5 billion by 2027. While wondering how to build a fashion cosmetics website that is most reviewed, remember reviews build trust and drive sales. Almost all customers check reviews before ordering a product online since they can’t try it out physically. Even one less star can make them change their minds. So, it’s imperative to get as many positive reviews on your website. After the order has been delivered to the customer’s satisfaction, make follow-up calls and write repeated emails, to encourage them to post a review. This is often a frustrating, time-consuming exercise, but when you build an eCommerce startup, you should know that Nykaa, like Rome, was not built in a day. The beauty of an eCommerce startup and its immense business potential aren’t lost on you. Precisely why you’ve read this piece. A vibrant website is what you need to start your eCommerce startup. Leave it to our experienced team of web designers to execute your plans. Don’t hesitate to write in at team@sdi.la or call us at +1.408.621.8481.