How A New Design And Content Helps Your Website To Rank Higher On Search Engines

June 5, 2018 | Sakshi Sharma

Are you looking for ways to increase your website ranking? Trying to figure out how to be on top of the google search engine pages? Well, the information below is going to be your best friend.

The website is the heart of any business in this digital world. The most important part of traffic is from organic searches. Google, the giant has a lot of metrics in ranking a website.

Search engine optimization is a crucial factor for any business that operates online and many are unaware that design perspective and content quality has a huge impact on website ranking. An SEO friendly website with quality content intended for specific user needs will boost your website ranking.

A web page doesn’t always look the same to you and me as it looks to the search engines. An SEO friendly web design means the search engines can crawl through each webpage of the website efficiently and interpret the content effectively and then interpret the same in its database.

Implementation of effective SEO strategies, while you upgrade your website, will increase the change of indexation and be ranked on the first page of the search engine results.

Here are the 8 tips to update your website design and content:

1. Easy Navigation

A good website design means offering visitors a great user experience. Great importance has to be given in terms of navigation while designing a website. Always ensure that your visitors spend more time on your website by making it easy for them to find what they are looking for.

2. Accessible Design

If your website is not completely accessible, then it affects your conversion rates and your ranking in search engines. Your website must be viewable and accessible in all browsers. If it’s not, this will force your website, users, to exit without any reason. Spending a short amount of time on your website will affect your search engine ranking.

3. Use Content That Search Engine Spiders Can Read

Content is the life force of any website and it is the basic feed for any search engines. While designing a website, make sure that you structure the content well. Websites with minimal content will struggle in search engines and thus proper content planning is key for any website.

4. Design A Search Friendly URL

Designing a search-friendly URL means having keywords that describe the content of the page. Rather than using generic terms in the URL’s, use keywords that convey your page’s content better. Also, a neat and clean web URL is easy to remember and share with your customers.

5. Optimize For Increased Page Speed

Optimizing your pages, page elements, and coding is critical for great user experience, especially on mobile. Most search engines like Google and Bing take page loading speed into their ranking algorithm. Thus designing and optimizing the images, streamlined coding, and reducing the plugins will result in increased page load speed.

6. Use Unique Metadata

Using unique keywords, page titles, and descriptions are important for any website to rank on top of the search engines. Many times web designers will create a template for the website and leave the metadata unchanged which leads to the usage of placeholder information on several pages.

7. Take Advantage of Web designers with strategic SEO Experiences

Web designing is a craft so you must be careful when you make your web design outsourcing decision. Engaging with experts like SDI who has extensive experience in developing award-winning web designs with a next-gen SEO strategic touch will help your website rank high in search engine results.

8. Social Sharing Optimization

Websites with a good number of shares and likes on the social platform will also be accepted and ranked high by the search engine algorithm. Being invasive with sharing or with the social media buttons will annoy your web visitors. Place the social media icon where you feel the content attracts the users better.

If you are wondering how to upgrade your website for increased search engine ranks or any other assistance, then call our design, content and SEO experts at +1.408.621.8481 or mail us at or click to contact us!

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