What is Artificial Intelligence? In order to understand how Artificial Intelligence (AI) is transforming mobile app development, it is important to understand what artificial intelligence does in the first place. Artificial Intelligence essentially gives abilities for the machine to perform a task while also reducing human efforts. This is possible due to the help of programming techniques and tools that allow the machine to not only think, but learn from patterns. From there, the machine will execute a human-like act, thus, reducing the workload of actual human efforts. The goal of Artificial Intelligence is to not only create expert systems that are capable of learning human behavior, but also to execute the tasks as well. Where do you already see AI in everyday life? While it may be true that the term “artificial intelligence” has been a buzz word in the tech industry fairly recently, the truth is that AI has been delivered to consumers quite a while ago. For example, Apple’s Siri was one of the programs that were introduced to the masses through a mobile device. Another example of AI affecting consumers on a large scale is with Amazon’s Alexa. Alexa can create personalized suggestions for shopping listed based on the information it gathers from user behavior. AI has become increasingly more sophisticated since it was introduced through Siri. Today, the most successful businesses have integrated some form of AI in their business model in order to drive sales and generate more income. What is the role of AI in Mobile Apps? Mobile apps using AI have a deep impact on our everyday lives. These apps live on phones that are constantly in our pockets and sending useful notifications in order to improve our lives. Some of the tasks driven by AI that helps improve mobile app function includes actions such as fix behavioral patterns, provide deep insights about app uses, drive user information, and analyze data pattern. All of this translates into a more personalized and therefore useful app for the consumer. For that reason, it is safe to say that AI is versatile enough to be in daily life applications. The machine not only analyzes data and provides solutions, but there are also safeguards in place that result in fewer errors, especially when compared to the outcomes of humans performing the same task. Driving Business through Marketing You might be wondering, how does the integration of AI directly affect you? AI has tremendously helped in the marketing aspect of the mobile app industry, thus, generating more income for the app developer. One way in which AI helps create the task of marketing less tedious is by search engine recommendations. Over time, AI takes into account a users’ search habits and personalizes the results that it generates for the consumer. Another way in which AI can improve marketing tasks is by “forecasting marketing”. AI is powerful enough to not only gather large amounts of data in a short amount of time but to also analyze it and generate information that helps maintain the customer’s portfolio. There is a quick turnaround time that AI takes to research and analyze your market so that sales can be enhanced. Seamless User Experience Beyond driving sales for the app developer, using AI in apps can make the user experience more seamless, resulting in more enthusiasm for consumers to use your app. For example, if you use AI in your social media app, it will help users identify faces on their friends’ list so they can quickly tag the people who are in the photo with them. AI can also make text predictions that could help your app users create their posts. Chatbots are also seen in customer service applications to help users solve the issues that they may have with their products. Impact of AI in mobile app development The takeaway from learning about AI in app development is that there are three principle ways in which mobile apps are improved with the integration of AI. Through continuous trial and error, AI can help improve your mobile app and the way it captures user attention. “Reasoning” is the first way the AI helps improve your app. Reasoning comes in the form of AI learning about the consumer through usage patterns and the rationales and interactions that drive them. The second outcome is “problem-solving”. This can be seen in the solutions that AI creates after learning about human behavior. It identifies tasks that can be automated and does the job so that the tedious task does not need to be performed by a human. “Learning” is the encompassing feature of AI. The continuous trial and error that I mentioned earlier is taken into account so that the machine can perfect their actions and recommendations over time. Conclusion As with all emerging technology, the possibilities of AI are endless. There is a general consensus that the implementation of AI in mobile apps free up human interactions so that we can focus more on strategy and let the machine perform tedious tasks on our behalf. With technological giants implementing AI to drive their business, there is no reason for companies of all other sizes to have access to the same impactful tools so they can be a player in the tech industry as well. If you have an idea for an app, please reach out to our team at SDI! We can talk to you about how our skilled team can integrate AI into your app so that you can have all of the benefits that were mentioned in this article, and make you a player in the mobile app industry.