It’s pretty obvious that just about everyone uses a smartphone to help assist with their day to day activities. Smartphones have evolved from being just a communication tool to a highly effective business tool over the years. The importance of Mobile Apps in Business has grown significantly in the past few years. More specifically, the younger generation has more capability to interact with e-business. Mobile apps have made it easier for users to get any business’s information with the touch of a finger and stay connected to their favorite brands. This is the core reason why businesses are building their presence on mobile platforms.
Why Mobile Apps Are Important For Your Business?
Currently, mobile apps are widespread in areas such as communication, social media, banking, health care, and education bringing in multiple facets of growth and transformation. Furthermore, business visionaries have predicted that mobile apps are one of the best ways to create loyal customers through engagement. Mobile app development firms are working hard to foster the demands of their customers as they look for the best apps. Here are some benefits of having a mobile app for your business:
1. You can reinforce your brand in a smart way
2. Enhance your business visibility
3. Easily connect with ‘on-the-go’ consumers
4. Augment the power of online sales
5. Increase exposure across mobile devices
6. Increase accessibility of your products
7. Have a ready database of prospects/clients
8. Establish a direct marketing channel
9. Engage your customers in a more interactive way
What are the Mobile App Development Trends in 2019?
For more than a decade, we have experienced and enjoyed a long drive with numerous mobile applications, and now we are progressing towards highly impressive technologies that make everyday life even more amazing. The number of smartphone users is expected to reach about 2.5 billion in 2019.
We are in the decade of technological excellence where a huge number of industries are disrupted by next-gen concepts like Internet of Things (IoT), iBeacon technology, machine learning, Augmented Reality and Virtual Reality, etc. The mobile app development industry is booming and growing like anything by harnessing the aforesaid advanced techniques to a huge extent. Below are the 6 mobile application trends that you have to watch out before getting started with your mobile app development in 2019.
1. Acceleration and Mobility
The need and demand for developing accelerated mobile pages are becoming more obvious. The main reason for this is because Google is offering the Accelerated Mobile Pages (AMP) project to the public which has the ability to load pages into a mobile gadget. Currently, Google has made a loud statement that they are offering a more isolated search index for the mobile network which will lead to new, conceptual changes in the mobile application development industry. The AMP concept will exponentially increase the number of visitors, increases clickability, pages will get higher ratings, and advertisements will have greater visibility.
2. Augmenting AI & ML
Integrating machine learning and artificial intelligence into apps is one such futuristic technological concept to keep in mind while talking about the trends of mobile app development in 2019. Apps like Siri, Cortana, Alexa, and Google assistant are making our everyday routines like reading, writing, sending messages, switching camera and microphone on and off, searching the internet for information, setting reminders, etc much easier through their artificial intelligence capabilities.
Businesses of all types, after seeing these real-time simplifications of complexities finally decided to take advantage of this technology. As a result, AI/ML integration in mobile apps has resulted in increased sales, customer retention, and profitability for businesses. Azure, IBM Watson, Google’s TensorFlow, Wit.ai, Amazon AI are some popular AI/ML tools leveraged globally making mobile app developers change the way to program.
3. Augmented Reality and Virtual Reality
The concept of Virtual and augmented reality has revolutionized the entertainment and gaming industry. In 2019 AR will heavily transform industries like health, engineering, real estate, retail, etc. For example, a wall decor business can build a mobile app that asks potential customers to pick the wall/paint decor they want then preview what it would look like. Then, they can ask the business owner to do the same kind of design which is a win-win situation for both the business owner and the customer saving potential time, cost and overhead. Virtual reality is extensively used for the simulation of scenarios which are difficult as well as expensive to create. Since millennial consumers prefer to be online through their smartphones, businesses need to have their own mobile apps to provide these kinds of experiences.
4. The Power of Connected Devices
Internet of Things is a concept which is slowly and steadily defining the way we live as well as the way we work. IoT is definitely a useful tool for industries such as healthcare, e-commerce, construction, and transportation, and many others. It has enabled the evolution of controlling and operating non-connected devices even with the internet. Overall, IoT is expected to be a game-changing technology with an estimated revenue potential of $1.335 Trillion US dollars by 2020.
5. Mobile Payments & Beacon Technology
The concept of mobile payment options and payment gateways have simplified the way people buy by offering the opportunity to pay through clicks rather than standing in queues. Many people have shifted to shopping online so we look out for several safe and secure payment methods on our smartphone which will complete our transaction quickly and easily. Integrating a payment option within your app is essential if you are developing a mobile app for your business.
Integrating Beacons is becoming very prominent in assisting various industries including healthcare and retail with its ability to detect a location and trigger an action respectively. A lot of airports have enabled beacons for security purposes. Beacons help collect and securely store the necessary information in a virtual guide that could be retrieved and used for further development.
6. Cloud-Based Apps
You can make use of the cloud in mobile app development to easily use data that does not involve the internal memory of the smartphone which is great for the end user. Mobile app developers are eager to harness the power of cloud management just like Google Disk and Dropbox does.
Taking these trends into account will help you develop a more scalable and better performing mobile app that can help solve real-time business problems and increase your sales and profitability index. Make sure you find a mobile app development company like SDI who has extensive experience creating amazing mobile apps that use the latest technologies like AI, ML, Blockchain, and more. This will ensure your instant and/or super apps are the best quality and keep all users coming back for more.
What are Super Apps and Instant Apps?
With a single unified mobile application called “Super App”, you can enjoy seamless services and support starting from communication, shopping online, booking rides, reading books, playing games, food deliveries and pay for anything. A Super App is said to be the concept of the decade with great potential globally.
WeChat, Grab and Go-Jek are great examples of this new breed of software called the Super App. Tencent Holdings Ltd.’s WeChat with more than 1 billion users is considered to be the pioneer and king of Super Apps. Grab and Go-Jek started as ride booking platforms, but gradually got transformed into a Super App offering other services centered around payments. With tons of data generated from the app users, these Super Apps gain more insight into their daily behavior and utilize these to offer more personalized services.
Instant Apps is the concept of offering a lightweight version of their Android app to web users without the need to visit the Play Store and install it. A simple click on a browser link allows the user to enjoy a real app experience. Instant apps are basically the essential feature of the main app, with every single feature being a fully functional standalone app. This means to be a global Android solution combining the speed and power of a native app with the ease and immediacy of a web app. Check out the list of features which is specific to Android Instant Apps:
a. Apps that do not require installation
Android Instant apps allow users to run your apps instantly, without any installation prerequisites.
b. Access from anywhere
The web users can get the native Android app experience from just a URL which includes search, social media, messaging, and other deep links – without the need to install your app.
c. Works on the latest Android devices
These Instant Apps support the latest Android devices starting from Android 6.0 across more than 40 countries. Google is planning to extend its support to more devices and countries in the near future.
d. Upgrades your existing app
Android Instant Apps functionality is an upgrade to your existing application. It is not a new or separate app. It’s just the same Android APIs, the same project, and the same source code.
Super apps and instant apps are evolving like nothing we have ever seen and it is going to be a gamechanger in the app market for sure.
Are you looking to develop a Super App like Wechat, Grab or Gojek or an Instant App for Android? Check out the top-rated mobile app development expert to help improve your business. Talk with Sakshi Sharma today at SDI by calling her at 408.621.8481 or email her at firstname.lastname@example.org.