Hi Everyone! For most small businesses, driving conversions is your website’s #1 goal. It is a tool for informing people of your services and converting them into paying customers. To achieve this, you need a strategy which encourages iteration and experimentation so that you can find the most effective method, build on what works and cut out what doesn’t.
The only way to accomplish this strategy is to have a dedicated web developer on hand who can make changes as needed. The worst thing for your site would be for you to notice a problem or an opportunity to improve and to not act on it because you don’t have the talent available! The faster you act, the faster your results improve and grow.
Start with Analytics
Before you start, make sure you can make use of website analytics which will tell you how your traffic is behaving. The best way to improve your website’s traffic and conversions is to use measurable data to guide your decisions. Each time you make a change to the site, analytics will give you hard data regarding whether your performance has increased or decreased. Over time, this allows you to incrementally build better conversions and meet all your goals.
Even your analytics can be iterated upon, as there are multiple solutions out there you can adopt if you are looking for specific features—we can even build you a custom tool for tracking any statistic you need. From here you can begin to delve into various aspects of the site that might be tweaked and improved.
Link Placement & Navigation
Odds are many of your visitors will arrive on your home page and move on from there. Each visitor will be looking for something, and it is up to you to provide the links and navigation tools that will quickly get them where they want to go. Modern websites tend to use navigation bars at the top of the page to provide quick access to main content.
If you are seeing people leave the site without proceeding from the home page, then they are clearly not seeing what they are looking for and you may need to make navigation more obvious. That might mean bringing them up higher on the page, making them bigger, changing the color, etc. It could be that a change in verbiage is all that is needed, so that people understand better what each link means.
The Call to Action (CTA)
Once the user finds what they are looking for, it is time to give them something to do! Your CTA will be your primary conversion tool, and will be one of the most important things on your page—well deserving of time and attention. A fantastic web design and great informational content will accomplish nothing if the user doesn’t see a clear way to proceed and eventually become a customer; a “buy now” or “sign up for our newsletter,” whatever you want them to do, here is where you convince them to do it.
Tweaking and improving your CTA can range from a minor tweak to the wording to a full page design change that brings it into a more prominent position on the page. You can build a good CTA just by following the advice and best practices of a professional web designer, but there will always be room for improvement and experimentation is the best way to discover what works for your customers.
Another way the user might arrive on your site is if you’ve linked them to a specific landing page via social media or advertisement. This gives you a lot of control over where your traffic is coming from and what they see when they arrive. Don’t just build one page and run with it, because there is always opportunity for improvement! Keep an eye on the latest web design trends to make your website look modern and stylish.
You’ll want to run new campaigns regularly, changing things up and improving on old designs in order to perfect your landing page design and optimize conversion rates. Try a different design to compare results, and use the best elements from your old designs to make the next generation. This allows you to methodically develop your campaign effectiveness.
Improving your business online is pivotal to modern success. Hire a dedicated web development expert from SDI and we’ll provide you with on-demand expertise and engineering.
Software Developers India will manage your project out of our local offices in Silicon Valley, London and Melbourne to ensure seamless communication and a great customer experience.