Over the weekend, the Queen Bey struck again, releasing her sixth solo album, and her second ?so-called “visual album.” Beyonce is once again proving her genius – and not just music genius. Beyonce is showing her aptitude with marketing and brand building. While she’s been doing this for decades, this album just cements her genius for disruption (something us techies love!).
Lemonade is her second visual album and also her second unexpected album. While Beyonce has a ready-made market, Lemonade was a smashing hit even before it was offered for widespread sale. Beyonce used a video streaming service known as Tidal to debut her album. Fans could only stream her new album over Tidal for the first 24 hours.
While both Kanye and Rihanna have released on Tidal this year, Beyonce managed to do something the other two were not: The album hit No. 1 on the Billboard 200 in roughly a day! Though not as much as a record smasher as Adele’s last album, Lemonade is different in more ways than just marketing. If you want to develop a music sharing app, contact us now and 50% off on the first 4 app screens.
Beyonce is embracing a new technology to create a new form of music. Her visual albums are more than just a music video. They’re albums that take advantage of high quality video streaming websites to create music that walks hand-in-hand with the visual aspect. Music videos are a long standing tradition, but are meant much more as a companion piece – think Aha’s legendary song and equally famous music video “Take Me In.” One can be enjoyed and understood without the other.
Lemonade, on the other hand, needs the visual element – it’s the other half of the story. Beyonce is approaching new technologies to elevate her art to a new dimension. Going back to our music video comparison, what Beyonce is doing with Lemonade is similar to what Michael Jackson did with the Thriller music video back in ‘83: using modern tools to attract a whole new market.
Just as music videos rapidly became a necessity for musicians, so are video streaming services. Modern day music videos are more like miniature movies and, as Beyonce has shown, music is becoming increasingly associated with a visual element. In other words, the need for a digital streaming service dedicated to music videos and visualization is growing.
This is where we come in – SDI is an enterprise tech solutions company. We’ve been watching this trend for a while; we’ve watched the rise of music video apps and websites over the last few days, seeing what works and what doesn’t. The recent rise in apps like Musical.ly have shown us that the technology and the need have reached the point where the savvy businessperson steps in. We’ve reached the critical mass here, folks.
But the good news is we’re here to help. Our developers have not only been studying video streaming services, but we’ve been building them. Heck, we even built a live streaming video app that was talked about in US Today and Time Magazine. We know what your music video app needs to be a successful, money-making venture. Let’s take a look at at the first few steps music app developers take:
Decide your Approach
Do you want a music app like Pandora, or one like Musical.ly? The difference I’m driving at here comes down to the visual vs auditory. An app like Pandora would function like a normal radio, whereas Musical.ly and Tidal provide visual avenues. This discussion may seem odd since the discussion on how visual is the new face of music was just wrapped up, but this is an important thing to address.
The death of any Startup is unbalanced growth. Recent hypotheses and evidence seems to support the idea that startups should start ‘Lean’ and build big. This leads to clear, attainable growth goals while simultaneously building a solid organizational structure. Starting a music app like Pandora is a good way to start small. Use this more limited app to build your brand, while slowly increasing and improving your services.
Of course, we must play the Devil’s Advocate: the music video streaming market is pretty thin right now, with relatively low barriers to entry (cost and time being the biggest hurdles). A clever entrepreneur knows to get in before the pickin’s are slim. So if you have the money and the patience, maybe start with a service like Musical.ly right off the bat. If you want to discuss possible growth strategies from there, get in touch with our marketing specialist for a free consultation!
Find a Hook
Tidal focuses on getting big names. Pandora has been grandfathered in. Spotify offers some of the internet’s largest public libraries of music. These apps and services all have something to attract users to their platform – a hook of some kind. Musical.ly probably has the cleverest – they’re basically a music social media app (looking to create your own social media app? Click here to learn more)
They turn music into an interactive event, making social media stars much in the way YouTube does. Interaction is a big thing these days, especially among teens and Millennials. Creating something not only interactive but also allowing users to instantly share music videos they create turns Musical.ly into more than just a website. It turns it into a Facebook for music. A place where people meet, share, and discuss topics; in this case music.
Finding something to attract users is one of the hardest elements to any marketing strategy. Don’t worry though – we can help you figure out how to make the next big thing in music videos.
Silicon Valley’s Video Music App Makers
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With over 200 Developers and 30 UI Designers, you can be assured of not only a timely delivery, but a product of extremely high quality. We assign the best app developers to your project.