Web design lies at the heart of success for many modern businesses. It is a core element of any new product’s marketing strategy, (and sometimes it is essential to the product itself, as many startups continue to build web businesses). Given the technological heart of Silicon Valley, it makes sense that web design is big here, but there are a lot of factors which contribute to that strength—and ensure it won’t be going away anytime soon.
1. Keeping up with fashion. One of the biggest obstacles to having good web design is simply time. Web design is like fashion, in that there are web design trends that come and go. For that reason alone web design will never stop being important, as businesses will always need to upgrade their online “look” in order to continue projecting a modern image. A website that was good five years ago is probably starting to look dated. With so many businesses needing an online presence in the Bay Area, web design becomes a staple service.
2. Keeping up with technology. How we access the web has changed in the past decade, and smart money says it will continue to change well into the future. The biggest change recently has been the adoption of mobile technology, which necessitates new web design standards in order to welcome new users. Adapting our web designs to new technologies is challenging, and it often falls on Silicon Valley’s mix of industry giants and innovative upstarts to power the transitions.
3. Startups really need web design. Speaking of innovative upstarts: it should be noted that websites are extremely important for startups, since one of the defining aspects of a startup is an irrepressible demand for growth, and the internet offers exactly the kind of platform that can quickly spread awareness. To that end, web design for startups often results in some of the best looking website designs around. These are websites that communicate efficiently, deliver compelling visuals, and establish the company as innovative and smart. Given the strength of the startup scene here it should come as no surprise that web design in Silicon Valley is at the cutting edge.
4. Demand for web design companies. Silicon valley is an attractive home for tech talent, and web designers are no exception, but outside of well funded startups and established giants, most companies don’t keep a web design team on staff. Instead they turn to a strong market dedicated web design companies which which serve entrepreneurs and businesses who don’t have in-house resources.
5. Low cost. This strong market means plenty of good competition, so custom website design pricing maintains low. The availability of good designers, combined with the evolution of web design software and technologies, means that high quality web design can be performed more efficiently than ever before.
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