An unhealthy diet and prevalence of disease have had a strong correlation. Although medical advancements have substantially increased life expectancy, the overall quality of life and well-being is still far from ideal. Fortunately, there’s been a parallel movement in the wellness industry that’s gradually influencing our food habits. ‘Food is Medicine’ seems to be the new mantra. Celebrities and sports personalities persistently advocate eating right and exercising. And eating right is not just counting calories anymore but having ‘clean’ food. This brings us to the concept of natural and organic food products. These are not to be considered as just another fad but a necessary change towards health and wellbeing. Minimal processing Natural food is from the lap of nature. It does not contain any artificial ingredients or additives and is only minimally processed. The United States Department of Agriculture (USDA) defines Minimal processing as a method that does not fundamentally alter the food product. Vegetables from farms are a form of natural food. Minimal processing of food ensures customers receive fresh products without losing nutrition. Food grown without artificial fertilizers and pesticides is termed organic. Similarly, organic meat, eggs, and dairy products are obtained from animals that are fed natural food and not administered hormones or antibiotics. A market to capture We don’t need to be told that consuming natural and organic food has far-reaching benefits to our health and longevity. The pandemic has made consumers increasingly conscious of food choices. It is no wonder that natural food businesses have sprung up and are growing substantially to cater to the needs of health-conscious individuals and families. Entrepreneurs are eyeing this market and are wisely investing in people and companies who want to start a natural food business that would no doubt rake in good profits while also doing a greater social good of promoting natural and healthy living. But what is a natural food company? Plainly put, natural food companies are those that specialize in the production as well as distribution of good quality natural and organic foods. According to Nutrition Business Journal (NBJ), the US natural and organic products industry grew 12.7% across all sales channels to reach $259 billion in 2020 and this trend is moving upward. With the growing interest in healthier food choices, the natural and organic industry is all set to grow by leaps and bounds. Natural food business ideas and opportunities have tremendous potential to make profits and the investment required won’t burn a hole in your pocket either. Some ideas to consider: · You could sell organic products online or from stores · How about being an organic vegetable wholesaler for businesses that want to sell their organic produce. You could team up with both retail stores and restaurants · Why not own an organic livestock farm by using the natural feed, materials, and processes · Or it could be something as simple as opening an organic juice bar A recent study by Grand View Research indicates that the total sales volume of organic food will cross $320 billion in the year 2025. That’s the kind of potential this industry has. Organic food business ideas do not need to be restricted to only what we eat. Those who like to combine beauty and wellness could produce organic beauty products that are devoid of harmful chemicals. These are made using natural, skin-friendly ingredients derived from organic plants and herbs. Organic bath and body products are by themselves a booming industry. How to start an organic food business? It could be a modest beginning that should eventually scale up in time. Organic fruit and vegetable farmers are always in need of good quality seeds to boost their crop production. You may consider producing and selling organic seeds. But you need to do a bit more to promote your business which is: · Partner with the local farmer’s market to sell your business · Be prepared to self-advertise and offer free samples to win over, customers · Extensively promote the products starting with your closer connections and make good use of social media platforms Thought and planning Space, location, and logistic concerns sometimes create roadblocks. But thanks to emerging technologies, organic food markets are no longer limited to operating from physical spaces. Entrepreneurs in the organic food store business have moved their stores online, saving them travel time to the market. With proper thought and planning, you can get going. Develop a plan and checklist with the following pointers: · The initial investment – through a loan, savings, or funding – is inevitable · Partner with suppliers for stocking up products · Choose the store’s location depending on the likelihood of customer base · Use social media to promote the business · Hire reliable and competent staff for all functions · Have the necessary licenses and permits in place · Invest in advertising your store both online and offline · Promote the benefits of organic products The bottom-line Demand for natural and organic food has been growing tremendously in the last few years. If planned properly, starting an organic food business truly has the potential for high returns. The adage ‘health is wealth’ can literally be translated into a lucrative business as well. You will obviously need a dynamic website to start an organic or natural food business. 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