Right now the wearable market waits with baited breath for the release of the long-anticipated Apple Watch. But while the Apple Watch pushes the smartwatch as a fashion accessory, flaunting functionality and style right out there on your wrist for all to see, other wearables seem to be headed on a very different trajectory.
Google Glass has proven to be a social test-case for obvious wearables. Partly due to it’s prototypical nature and cost, Glass (read about glass app development here) wearers were viewed by the public as somewhat flaunting their nerdiness, wealth, and a pretentious obsession with innovative toys. Probably not a fair assessment, but what can you do? Glass wasn’t deemed as “cool.”
It revealed that society might not be all that excited for obvious, techy-looking wearables, and a lot of the recent smartwatches have continued to prove the point. Read any comments or reviews of smartwatches and you’re bound to find a lot of discussion about “style” as a main selling point. And because smartwatches aim to replace regular watches, which are indisputably fashion objects, so that makes sense.
But looking to the future, it seems obvious that wearables in general need not obsess about style. Or at least, they aren’t going to be fashion statements. In the majority of cases, wearables will want to be invisible: to blend completely with your fashion or outright hide behind it, so that no one even notices they are there. Apple Watch is decidedly not in this category. Apple Watch – (read more about watch app development here )is right on your sleeve begging to be noticed. The bulk of wearables in our future will be invisible.
Take a look at the basic FitBit. It’s not a wristband, like many of the latest fitness devices, it’s a small device that can be put in a pocket or clipped to your clothes. It is unobtrusive, and easy to overlook. Likewise there are smart socks, shoe insoles, bras, and more being created as we speak—the unifying thing between all of these (besides the whole “connected” aspect) is that they are invisible. No one needs to know you are wearing them while they provide all the quantifiable digital assistance the user requires.
When Nike releases a pair of smart sneakers, they’ll be have some appeal as a statement at first—”check out these smart kicks”—but as time goes on, people are going to want the smart functionality without the fashion baggage that comes with it. People don’t want to be adorned with gimmicky “smart” fashion in order to benefit from the desired smart functions.
Sure, there will still be a few instances where Apple Watches and other devices will be connected devices that can also flaunt their style, but generally speaking, I think we can agree that the tech industry plays second fiddle to fashion when it comes to what we wear. As wearables evolve throughout this year, keep in mind the power of invisibility.
Software Developers India
Software Developers India’s mobility strategists are constantly researching the latest trends in technology, and finding ways to help clients make the most of their ideas.
Wearables are making a huge splash this year at the forefront of mobile and the Internet of Things – read more here.
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