Apps are a big part of modern life, and there are certainly a lot of them out there. What differentiates the good from the bad? What’s the secret to success? Let’s dig in and see if we can crack the code :
What makes an awesome app?
As in any case of code cracking, it helps to start with a broad view and reverse engineer our way back to a solution. So let’s explore what makes an app awesome to begin with.
Awesome apps can be said to be awesome in three ways: the design, the programming, and the strategy. Awesome design means it’s beautiful, easy to use, etc. Awesome programming means it doesn’t crash or lag frequently, enforces reasonable security, and other engineering elements. And last, the strategy encompasses what the app aims to do; who does it serve and how does it serve them? If any of these three elements fail, the app falls apart.
Now, to be clear, there are other factors which contribute to success, like marketing, business deals, that kind of thing, but that’s a topic for another time. For now we’re only interested in the app itself, not the business around it. Just looking at design, programming, and strategy we can see all the elements needed to build an awesome app.
So what specific methods can you implement to smooth out the app development process and give yourself the best chance possible of nailing all three critical elements? Well, digging into SDI’s wealth of app development experience, I’ve come up with three:
This might sound counter-intuitive, but one of the best ways to make an awesome app is to simplify your idea. At first glance, many people would think the opposite is true, that a more complex and robust app is more befitting the “awesome” label, but that isn’t really the case.
For one thing, you have to realistically take into account that you may face hurdles during the project, and the less complex the project, the less chance there is for anything to go wrong. Simplifying the scope of the app helps ensure that your design and programming come out flawless.
And second, in reality simple apps are more desirable to users anyway. Sure, you might look at the Facebook app, which is the most used app on the market, and say “this app has dozens and dozens of capabilities, therefore my app needs more features.” But remember that most apps that have lots of things in them grew to that point over time. For brand new apps, simplicity is key—if the app is complex users might not bother to learn how to use it because there is no guarantee that the results will be worth their time.
Once you have a large community of users who are comfortable with the app, adding more stuff is fine because the existing community will ensure new users (through the app rating, reviews, word of mouth, etc.) that the app is worth using.
And as an added bonus it will bring the app development cost down. Win-win.
2. Set Goals and Target Market Early
One defining element of high-quality apps is that all the different pieces work together toward a common goal. So on that note, you need to have a goal, a description of what the app is trying to accomplish and how it improves on existing solutions. This is your vision for the app, the inspiration for its future.
As far as advice goes, earlier you establish this goal, the better—once you have a concrete objective all the design and strategy decisions become more grounded. Everyone involved in the project has the same reference point for their decisions.
A large part of your overall vision should be isolating a segment of the market that the app will serve. New apps need to target a niche; it’s extremely hard to gain any momentum with an app that isn’t targeted at any particular users.
Again, an entrepreneur might look at Facebook and get the wrong impression—Facebook is for everyone, and we all want to be like Facebook, right? Well, early on Facebook was just for college students. It even required a school email address just to sign up! It spread in a logical manner from there; users who graduated stayed on it, and then high school students heading into college were introduced. The audience eventually grew to cover basically everyone, but it didn’t start out that way.
3. Find Holistic Development Partners
When you’re looking at companies to develop the app, be sure to keep a lookout for those rare companies which can offer more than just programming. There are a lot of steps to the process of launching a successful app; ideation and concepting, business strategy, design, programming, testing, app store set-up, web design, marketing, and on and on.
In the process of mobile app development, you’ll benefit a lot from having a partner that is capable and willing to apply their expertise wherever they can in pursuit of a better product. Creating an app is a collaborative process, and any potential partner that cares about the project is an asset you shouldn’t lightly pass up.
You’ll have plenty of options when it comes to app development companies, so take take the time to make sure you find a partnership that covers all the bases to ensure your app comes out great.
Start Local with SDI
Obviously I’d recommend you start your search at Software Developers India. Head over to our website to see some case studies and learn more about our mobile app development services for Android app development and iPhone app development (and iPad!) as well as our low pricing options.
SDI’s local offices are located in the Silicon Valley, USA ; London, UK; Melbourne, Australia and development team in India.
Our mobile strategists and expert project managers are ready to help you move your mobile app project forward. Contact us.